Marketing & Specialty Leasing Manager

JLL - Fort Smith, AR3.8


* Development and implementation of the annual marketing plan for the property, based upon the center’s strategic goals

* Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate

* Digital media management: maintaining mall web site, email program, mobile program and social media program, as applicable

* Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections

* Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results

Documentation and General Administrative duties

* Develop and maintain an appropriate level of involvement in community activities representing the property and JLL

* Work with Regional Marketing Manager/Leasing Manager/Specialty Leasing Manager to ensure that leasing collaterals such as leasing packets, research data and fact sheets are current, complete and accurate

* Communicate with the client and regionals as needed or required. Elements of communication may include sales narrative, marketing for leasing, marketing for sales and marketing for revenue efforts. Ensure that the client and team are kept apprised of market activities in the trade area

* Support the property team in efforts to maintain appropriate client and tenant satisfaction ratings

Specialty Leasing

* Identify new and unique prospects for the specialty leasing program and/or permanent leasing

* Ensure that specialty leasing retailers and amenities enhance the appearance and values of the shopping center and meet JLL’s visual merchandising requirements and standards of professionalism

* Maintain ongoing communication with permanent leasing agent to ascertain space availability, merchandise mix goals, and incubation candidates

* Generate alternative revenue through ancillary income opportunities

* Oversee all specialty leasing retailers to ensure adherence to the property’s Operational Guidelines and Design Criteria

* Prepare all license agreement documents in the DealTrak system. Coordinate the execution of agreements with the General Manager and the licensee

* Ensure each licensee has provided the appropriate Certificate of Insurance

* Coordinate the set-up, relocation, and breakdown of all specialty leasing licensees

* Coordinate all national deals with the specialty leasing regional team

* Establish an ongoing partnership with licensees to maximize individual store sales through a retailer communication/sales program

* Develop and implement specialty leasing retailer action plans aimed at maximizing sales and increasing the center’s value


* Monitor, control, and adjust, as appropriate, marketing/specialty leasing budgets and forecasts and ancillary income goals to meet year-end projections

* Process all license agreements in accordance with the Data Management Procedures

* Ensure rent is collected from all licensees adhering to the Specialty Leasing Rent Collection Procedures

* Review monthly sales reports from permanent tenants and have a thorough knowledge of retailer sales and track key retailer and category trends

* Collect monthly sales reports from licensees and generate a sales report, ensuring all percentage rent and percentage in lieu is billed appropriately


* Any and all other duties and tasks assigned

Knowledge, Skills & Abilities


Education/training * B.A. /B.S. * Degree in Marketing, Communications or related field preferred

Years of relevant experience

* 3 years practical experience

* Three years in the retail arena or comparable experience is preferred

Skills and knowledge

* Experience in managing budgets

* Excellent interpersonal and communications skills (verbal and written)

* Selling and negotiation skills with the ability to use tact and diplomacy when interacting with others

* Flexibility to work varied schedules including weekends and evenings

* Special events coordination and management experience is preferred

Other abilities

Certifications/ licenses * Must have or be willing to get Real Estate license within 90 days of employment

Physical work requirements and work conditions

* Walking the mall, setting up for events

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