Title: SVP/Media Strategy
MMGY, the leading global advertising agency specializing exclusively in the hospitality, travel, and tourism industries, is looking for a passionate leader to head its worldwide media group. This brand-new, next-level hire for the agency will join at an exciting time of tremendous growth and geographic expansion for the agency. With recent acquisitions in Los Angeles, London, and Dubai, we’re seeking a smart, experienced industry leader to help us scale the media organization accordingly. We are looking for a driven leader who wants to make a mark, build something great, and inspire others to be part of it.
We are driven by the mantra – We Inspire People To Go Places. So, whether we’re inspiring travelers to visit a new eco-resort in Central America or to engage with a virtual reality brand activation in New York City, our job as marketers is to affect and influence decisions related to travel planning for our clients. Fortunately, MMGY has for years funded the best proprietary data and consumer research in the business to guide us. So, the leader we select must be very confident using research and data to reveal insights, and then leveraging those insights to drive the creation of smart strategies.
MMGY’s SVP/Media Strategy will be responsible for leading the agency’s global media strategy, planning, buying, and reporting teams. As a senior executive in our fast-paced company, she or he will be accountable for the design and delivery of truly innovative and effective media campaigns that deliver superior results for each of our client partners. Importantly, this person will need to integrate our media planning capabilities across several global offices, including New York, Kansas City, Los Angeles, and London.
At MMGY, we don’t market dog food or pharmaceuticals. We’re incredibly lucky to come to work every day to promote dream destinations and travel experiences to people around the world. We just happen to think that’s more interesting. We’re looking for the best of the best. Are you up to the challenge?
Responsibilities include, but are not limited to:
Lead the agency’s global media organization from its Kansas City world headquarters
Structure the agency’s media organization to ensure efficiency, effectiveness, and creativity in the design and delivery of media campaign ideas and integrated programs
Foster growth and advancement of all media department employees through training programs, career path planning, goal-setting, and establishment of clear accountability
Lead the development and presentation of media strategy and integrated campaign ideation for major new business pitches and RFP responses
Participate in, and present at, relevant industry conferences to further the agency’s reputation as respected thought leaders in hospitality, travel, and tourism marketing
Work closely with agency partners around the globe to ensure alignment and collaboration in the development of client campaigns and management of all relationships
Participate as a member of the agency’s management team to identify and lead cross-functional initiatives designed to improve the agency overall
Undergraduate degree in Marketing, Communications or related field required – advanced degree a plus
Minimum 12 years of work experience within the media division of a mid-to-large agency required
Must have proven management experience, including strong case studies designed to highlight innovations in media planning and design, new business effectiveness, and hospitality and/or travel industry expertise
Reports to EVP/Global Strategy