SVP, Media Strategy- KC- MMGY

MMGY Global LLC - Kansas City, MO (30+ days ago)


MMGY Global, the leading international advertising agency specializing exclusively in the hospitality, travel, and tourism industries, is looking for a passionate executive to lead its global media group. This role is a new one for MMGY as we continue to invest in building our senior management team during an exciting period of tremendous growth and expansion for the organization. The challenge is simple – build on the agency’s (and the department’s) success to date while guiding us to be the most creative, insights-driven media organization in the world. As such, we are looking for a leader who wants to make a mark, build something great, and inspire others to be part of it.

We are driven by the mantra – We Inspire People To Go Places. So, whether we’re inspiring travelers to visit a new eco-resort in Central America or engage online with a custom video, our job as marketers is to affect and influence decisions related to travel planning for our clients. Fortunately, MMGY has for years funded the best proprietary data and consumer research in the business to guide us. So, the leader we select must be very confident using research and data to reveal insights, and then leveraging those insights to drive the creation of smart strategies.

MMGY’s SVP/Media Strategy will be responsible for leading the agency’s integrated media strategy, planning, buying, and reporting teams. As a senior executive in our fast-paced company, she or he will be accountable for the design and delivery of truly innovative and effective media campaigns that deliver superior results for each of our client partners. This person is also expected to play a key role in new business presentations, as well as be an industry thought leader, presenting at major industry conferences and authoring content that furthers the agency’s positioning as category experts. Importantly, this person will need to integrate our media planning capabilities across several global offices, including New York, Kansas City, Los Angeles, and London.

At MMGY, we don’t market dog food or pharmaceuticals. We’re incredibly lucky to come to work every day to promote dream destinations and travel experiences to people around the world. We just happen to think that’s more interesting. We’re looking for the best of the best. Are you up to the challenge?

Responsibilities include, but are not limited to:
Lead the agency’s global media organization from its Kansas City world headquarters

Structure the agency’s media organization to ensure efficiency, effectiveness, and creativity in the design and delivery of media campaign ideas and integrated programs

Inspire all media team members to think proactively, push boundaries, and ultimately do better work than they think they’re capable of

Foster growth and advancement of all media department employees through training programs, career path planning, goal-setting, and establishment of clear accountability

Lead the development and presentation of media strategy and integrated campaign ideation for top-tier new business initiatives for the agency

Negotiate, manage, and monitor all media industry relationships, contracts and commitments to ensure adherence to agency policies and procedures

Participate in, and present at, relevant industry conferences to further the agency’s reputation as respected thought leaders in hospitality, travel, and tourism marketing

Additional Roles and Responsibilities:
Accountable for maintaining industry best practices for departmental process, quality-control, and documentation

Collaborate with account service leads (VPs and Group Directors) to ensure all client relationships are managed to maximize profitability, creativity, and growth

Work closely with agency partners around the globe to ensure alignment and collaboration in the development of client campaigns and management of all relationships

Participate as a member of the agency’s management team to identify and lead cross-functional initiatives designed to improve the agency overall

Never settle for good. Great is expected.

Education/Experience Requirements:
Undergraduate degree in Marketing, Communications or related field required – advanced degree a plus

Minimum 10 years of work experience within the media division of a mid-to-large agency required

Must have proven management experience with strong references

Demonstrable experience in media strategy for the hospitality, travel, tourism or related industries preferred