Digital Content Marketing Manager - IT Storage

IBM - United States (30+ days ago)3.9

Job Description
Location: Chicago, IL. Boston, MA or Austin, TX

IBM Cloud Object Storage provides the ability to store, manage and access today's rapidly growing unstructured data in the IBM Cloud. Relied upon by some of the world’s largest data repositories, our proven solutions turn data challenges into business advantage, providing storage for data archiving, repository as well as cloud-native apps and analytics.

The IBM Cloud Object Storage business is growing rapidly and we need your help! We’re changing the way organizations store and use their data to deliver new customer experiences, new insights and business models and optimize operations. We offer a flexible, forward thinking, data loving, entrepreneurial work environment at a company that rewards your creativity and contribution to our success.

We are looking for a Content Marketing Manager to join our team, responsible for the development and implementation of the content marketing of our storage offerings for Developer and Data Science decision makers. The successful candidate will have a track record developing , implementing and optimizing content marketing programs that fueled high achieving digital campaigns. Proven ability to comprehend technical concepts to develop clear, differentiated and engaging content that appeals to IT audiences is also essential.

Preferred Location: Chicago, IL. Boston, MA, Austin, TX

Responsibilities include:
Develop the content strategy to achieve digital campaign revenue objectives and increase market awareness and leadership positioning for the public cloud storage services.
Create, implement and maintain the content calendar for digital campaigns that reach, engage and drive conversion with IT Storage decision makers as well as for product launches and our web presence.
Responsible for the structure, writing, design, implementation of all content assets such as advertising, infographics, owned and 3rd party blogs, video, social, how-to guides, interactive papers, promo offers etc., optimized for SEO and designed stages of the buyer journey.
Write and create content on a daily basis.
Manage internal and external creative agency resources (writing, graphic design, web design, video production, etc.) to develop and execute content.
Working closely with portfolio marketing, partner with our internal evangelists, offer management, external collaborators to produce additional innovative, thought provoking and instructive content.
Forecast content asset performance and set metrics aligned with best practices.
Manage, monitor and optimize content performance. Working closely with the web specialist, digital campaign manager and portfolio marketing manager, the content marketing manager takes lead to test and adapt content and content channels to help maintain fresh compelling stories, tools, data, and instructive content.
Understand and leverage campaign performance analytics tools and dashboards to continuously monitor and improve content performance.
Preferred Location: Chicago, IL. Boston, MA, Austin, TX

Required Technical and Professional Expertise

Bachelor’s degree in marketing, communications, business or relevant field of study required. MBA preferred. Additional technical degree and/or experience as a developer, a bonus.
5 years B2B experience as a digital content strategist, writer, editor with record of success achieving revenue and positioning goals.
Exceptional writing skills and proven ability to communicate through written word, video, and design required.
Adept at managing creative agency resources to produce quality content, on-time, within budget, required.
Proofreading and editing skills.
Bias for action and the ability to prioritize and meet deadlines.
Able to present examples of prior work.
Detail-oriented and organized.
Ability to thrive in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results.

Preferred Tech and Prof Experience

Experience in marketing Cloud and/or Storage solutions to Developer, Data Science and/or IT decision makers preferred.

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.