University of Hartford
Social Media Strategist
Job Description
Assumes responsibility for executing and managing the social media strategy for the main University channels which include paid and organic tactics, and advertising content including, but not limited to, Meta, LinkedIn, YouTube, and related channels. Partners effectively on social media and digital marketing consultation and implementation to various departments across campus in an effort to cultivate a strong following, engagement, and promotion of the University brand to various audiences through social media. Performs all duties in full support of the University's mission understanding that the positive and effective execution of these duties are instrumental to the education of the University's students.
Essential Job Duties
Formal Education:
Bachelors Degree required.
Work Experience:
Normal office situation. Requires travel, excluding overnight stays.
Impact of Actions:
Complexity:
Decision Making:
Internal Communication:
External Communication:
Customer Relations
Managerial Skills
Knowledge and Skills
Special Skills
The ability to work effectively with diverse groups.
