- Attribution Modeling
- Digital Marketing
- Microsoft Word
Support paid and organic digital media planning, optimization, testing, and channel innovation for in all international markets, across our three brands, Norwegian, Oceania and Regent. This role will work alongside other digital media experts, whose primary endeavor is to improve the efficiency and sophistication of our global digital marketing programs. Utilize campaign results, analytics and marketing best practices to optimize digital marketing campaigns to deliver key performance metrics.
Assist with planning and execution of paid media and media forecasting with the support of digital agency.
Work closely with the agency to facilitate creative testing, message frequency and sequencing, campaign planning, and overarching optimization strategy.
Assist in the transition from last touch to multi-touch attribution in coordination with digital marketing leads.
Collaborate with the agency partners to compile, analyze and interpret data to identify new marketing strategies, results, and quantifiable business opportunities.
Develop and maintain experimentation strategy/calendar for digital media.
Analyze current rankings and SEO performance, perform keyword research, and conduct competitor research to optimize existing content and identify new opportunities to grow organic traffic.
Manage on-page optimization, including meta information and page content to optimize existing content and identify new opportunities.
Monitor technical SEO aspects, including site speed, mobile usability, 404 errors, 301 redirects, and index status.
Liaise with IT to resolve any challenges.
Develop content marketing strategies to earn high domain authority backlinks and social shares.
Provide outreach to relevant sites and link reclamation.
Target specific customer segments with custom landing pages and content.
Develop regular SEO reporting to evaluate performance and identify new opportunities.
Stay up-to-date on current SEO news and emerging trends to inform our strategy.
Support ad-hoc marketing insights requests for stakeholders throughout marketing and e-commerce.
Perform other job related functions as assigned.
EDUCATION: Bachelor's Degree in Business, Marketing or related field of study or any equivalent combination of education and/or experience.
EXPERIENCE: Minimum 3 years of digital marketing experience. Strong knowledge of online/digital marketing, notably search affiliate, (programmatic) display, and paid social marketing.
KNOWLEDGE & SKILLS: Data driven marketer, who is results driven and demonstrates analytical approach to marketing. Experience with analytics tools, ad serving platforms, SEO tools (e.g. MOZ, BrightEdge) and attribution modeling is a plus. Experience with business analysis as well as experience with analytics systems (Tableau, DOMO, Adobe Analytics, Google Analytics) is a significant advantage. Web Site & Marketing Technology Background preferred. Candidate should have knowledge of marketing/website technology and platforms, and how to leverage existing tools to drive performance. Demonstrate the ability to strike a balance between strategic thinking and hands on work. Demonstrate passion and a tenacity to build a strong career in marketing. Excellent analytical, quantitative, and prioritization skills. Excellent written and verbal communications skills to effectively interact with management, cross-functionally and with marketing vendors. Excellent follow up skills. Proficient in Microsoft Word, Excel, and PowerPoint. Highly organized with focus on owning a project through all stages of execution. Ability to think critically and adapt quickly in a fast-paced matrix environment. Entrepreneurial attitude/self-starter. Strong Excel skills, Basic HTML/CSS knowledge a plus, BA/BS degree in marketing, business, finance, economics, or similar field.