Category & Consumer Insights Analyst

Chobani - New York, NY3.6

At Chobani, we make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.

Chobani’s Category & Consumer Development team leverages category, consumer and shopper insights data to guide decisions made by the broader Demand Department – a united department that integrates marketing, sales, insights, product innovation and commercial finance. As a key member of the Demand Department, the Category & Consumer Insights Analyst contributes to driving company sales and gaining advantage over competitors by creating value-added tools/programs to uncover category and shopper insights that drive increased performance at retail.

The responsibilities of this position include:
Conduct projects involving sales, pricing, category management, new item development, forecasting, promotional activity & post event-analysis, merchandising, retail execution, finance and profitability
Leverage passion for reporting to develop new tools and templates to simplify the analysis process as well as the output to the Demand team
Generate strategic planograms to maximize category sales
Design and build survey questionnaires, facilitate data collection, clean quantitative and qualitative data, interpret and evaluate statistical outputs, create recommendations based on findings, prepare results summaries for non-quantitative audiences
Effectively analyze multiple data sources to obtain pertinent and accurate information to track key performance indicators versus objectives and address complex business problems
Utilize syndicated data, account-specific data, consumer and shopper insights to provide regular summaries to internal teams on category and brand performance and drivers
Provide ongoing trend analysis (business performance and driver) to seize value-creating opportunities as well as take corrective action as necessary
Interact and collaborate with Innovation, Marketing Communication, Category Development, Sales, and Creative team peers
Ad hoc business reporting necessary to answer time sensitive questions

The requirements of this position include:
Bachelor's degree required
Minimum of 2+ years of experience in marketing analysis (or previous experience as a category analyst) with specific knowledge of IRI and/or Nielsen systems, data and their use in building category business reviews
Consumer panel data experience preferred (Homescan, Oracle etc.)
Shopper loyalty card experience preferred (84.51, Aimia, EYC, etc.)
Experience in Consumer Packaged Goods industry preferred
Experience in space planning software preferred (including but not limited to JDA Space Planning, Nielsen Spaceman, Apollo)
Experience with common statistical analysis methods preferred (linear regression, hypothesis testing, ANOVA, survey methodology, etc.)
Hands-on experience with statistical analysis programs such as R, Python, SPSS, or STATA a plus
Progressive thinker capable of extending or enhancing the existing set of analytical offerings
Advanced Microsoft Office skills (including but not limited to Excel, Word and Power Point)
Proven analytical skills and ability to successfully integrate different streams of information into sound propositions
Capable of building strong networks and working relationships by effectively influencing people that are cross-functional
Excellent verbal, written, communication and presentation skills
Keen attention to detail and accuracy
Ability to work in an entrepreneurial, fast-paced and dynamic environment both independently and as a team player
Highly organized with the ability to manage multiple projects against deadlines

About Us:
Since our founding 10 years ago, we’ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya found that in America, yogurt just wasn’t as delicious or widely available as it was back home. He thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S.

Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made.

Our food philosophy of crafting quality products with simple ingredients is what makes Chobani a different kind of yogurt. Our belief that business done right has the ability to change lives and strengthen communities is what makes Chobani a different kind of company. From the way we source our ingredients to how we treat our employees, Chobani strives to make universal wellness happen sooner with everything we do. Certified as a Great Place to Work® for the last two years, our culture is built on shared passion, dedication, and a commitment to doing what is right. Together, the Chobani family has created something unlike what any company has done before. The possibilities are endless.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.