Brand Marketing Associate, Brand Marketing

Forbes Media - Jersey City, NJ (30+ days ago)4.2


Forbes is seeking a detailed, driven, creative thinker to join our growing team as a Brand Marketing Associate reporting directly to the Senior Brand Marketing Manager. This person will help amplify and maintain the world’s #1 business news brand to drive advertising and partnership revenue through our sales team. If you enjoy the challenges and opportunities of working at a startup combined with the benefits of working for a seasoned company, then Forbes is the place for you. You’ll have the opportunity to collaborate with diverse stakeholders across the business – E.g.: BrandVoice, consumer marketing, events, custom, editorial, product and insights.

The Brand Marketing Associate will work with the Brand Marketing team to plan, produce and execute a range of programs including marketing and sales collateral, client outreach via email campaigns, social strategy, events and any other tools that will bring in new business and generate more revenue from existing media partnerships.

Responsibilities:
Brand Materials & Collateral

Create & maintain sales collateral including: Media kits, sell sheets and materials for franchises, events, programs, products and demographics
Convey messaging of Forbes digital and print editorial themes
Create presentations to showcase the strength of the Forbes brand across multiple platforms (print, digital, mobile, BrandVoice, events, etc.) for C-level & top management to present at industry events
Plan, create, execute and track campaign blasts and client and internal newsletters
Marketing Automation & Campaigns

Campaign planning and execution
Integrated use of Salesforce & Marketing automation systems
Extract and analyze meaningful data to drive future actions and feedback/interaction with sales
Initiate and drive user experience/journey across all interactions
Use existing systems such as Offerpop to drive engagement
Digital tools

Support cross departmental website rollouts
Assist in content production and maintenance for several Forbes property sites, and own content maintenance for Forbesmedia.com
Work with in-house and agency developers to rollout improvements to digital sites
Social

Develop social media strategy with Brand Marketing Director and Forbes social media team; post relevant content/articles to ForbesPromo social media accounts
Schedule and track interactions using social listening tools such as Sprinklr
Research & Data

Work with analytics and research to define criteria for extracting and mining audience data, and curate statistics in order to build audience stories and content
Competitive Analysis

Requirements:
6 months experience (internships count!)
Ability to thrive in a fast-paced, entrepreneurial environment
Collaborate with internal teams (including sales, marketing, creative, editorial and others), clients and agencies
Work well with all levels in the company from administration to senior management
Ability to work efficiently on multiple projects and meet tight deadlines
Strong writing skills/verbal & written communications skills
Organization, prioritizing and multi-tasking
Proactive, eager and energetic
Team player

Special Requirements:
Copy writing skills
Wordpress CMS experience
MS Office Suite (Word/Powerpoint/Excel) – Power User
Basic design skills (InDesign; PhotoShop)
Experience working with Marketing Automation systems a HUGE PLUS
Experience with social platforms and social management sites a plus
HTML basic experience a plus

Education Required/Preferred:
College Degree
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.

Forbes is an equal opportunity employer.