At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world - in nutrition, diagnostics, medical devices and branded generic pharmaceuticals - that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Main Purpose of Role:
Lead the global product strategy, product development and commercialization for Abbott Diabetes Care’s sensor-based glucose monitoring products and blood-based glucose monitoring products. Key responsibilities include developing a global product and portfolio strategy and roadmap, championing product development, formulating launch, marketing and sales strategies and providing on-market support.
You will be responsible for the end to end product lifecycle management of the Sensing portfolio from value proposition development to product development to launch, maintenance and end of life.
Work closely with key stakeholders, analyze the market, competition, clinical and customer needs, and technology developments to identify product opportunities that meet real customer needs and deliver on business objectives.
Product/Portfolio Vision and Roadmap - Establish the product vision, roadmap and innovation plans for your product portfolio and translate that into clear customer requirements for the development team.
Product Strategy - Define the global product strategy, including product profile target product positioning, competitive positioning, pricing, branding and distribution. Develop business cases to demonstrate commercial viability of products.
Champion product development initiatives and serve as the voice of the customer for the worldwide markets on product development teams. Identify and prioritize product development opportunities by working with customers, Area Marketing groups, R&D and internal departments.
Drive the concept definition, business case development and product feasibility phases of the product development process.
Understand and prioritize customer targets, value concepts/needs and importance through primary and secondary market research, including one-on-one customer interviews, focus groups, qualitative market research and web based surveys.
Work with R&D to translate customer requirements into product requirements and to assess potential tradeoffs.
Commercialization and On Market Support
Provide guidance on the development and maintenance of packaging and labeling.
Work with Area Marketing, Commercial, and Market Access groups to develop commercialization strategies and rollout plans.
Develop and execute global product launch plans and sales force training in concert with Area Marketing groups.
Develop and execute creative strategies and marketing materials
Manage product lifecycle, conduct post launch review, assess line extensions, and manage pricing.
Lead the planning and on-going development and execution of on market products including product improvements, marketing claims, updating marketing materials, and clinical design and claims.
Serve as product/market expert related to product positioning, competitive information, product performance, etc.
Will be accountable for developing marketing strategies and tactics supporting existing consumer portfolio as well as expanding the product line for Abbott’s product portfolio.
Understand global business dynamics and competitive environment and potential impact on business unit results.
Manage marketing budget associated with specific programs/tactics (plan and track expenses)
Bachelors Degree with at least 4 years experience, with at least two years experience in marketing or product management, or MBA with 3 years of related experience.
Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence. Strong demonstrated leadership skills and the ability to influence partners in other functional areas. Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis. Excellent oral and written communication skills, with the ability to interact effectively with all levels of management. Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. Comfortable working across functional areas and at varying levels of the organization.
Previous experience with brand and product management, marketing strategy, marketing effectiveness, and strong communication and organization skills ideal.