Digital Marketing Specialist (Superstar)
Compensation: BASE: $62,500 + Performance Plus Pay Plan
We not only reward our contributors with fair base compensation, but also offer the opportunity for personal prosperity through shared achievement.
If you are a talented Digital Marketing Professional passionate about transforming ideas and creative efforts into real results, we want you on our team! Tractor Ranch is currently searching for a Digital Marketing Specialist who thrives on crafting captivating campaigns that drive meaningful engagement. In this role, you will use your expertise in analytics, lead generation, SEO, content marketing, and social media to create successful campaigns that resonate with the audience, converting fans into customers.
This is a key role with individual responsibility for the creation, deployment, and optimization of content that successfully moves people and delivers results across channels and platforms. You'll be joining a dynamic team that values creativity, collaboration, and continuous improvement.
Responsibilities:
- Develop, execute, and manage digital ad campaigns across platforms, channels, and touchpoints, including product listing platforms, social media, search engines, and display networks.
- Monitor, analyze, and improve campaign performance by capturing insights, identifying trends, and adjusting strategies and budgets to maximize return on ad spend (ROAS).
- Establish a deep understanding of the target audience and leverage that knowledge to develop ad creatives, content, and highly effective copy.
- Actively engage in SEO best practices (keyword, image optimization, etc.).
- Create one-page campaign briefs that define objectives, KPIs, and campaign performance to maximize results and ROI.
- Use campaign data to generate insights to boost ad performance, conversion rates, and inform the overall improvement of our marketing strategy.
- Continually test and iterate on ad creatives, targeting, and strategies through A/B testing, audience segmentation, and targeting strategies.
- Leverage the latest digital advertising tools and practices to experiment, innovate, test, and deploy, achieving and sustaining our competitive advantage in reach and action.
Skills and Qualifications:
- Organized Pro: Stellar project management skills to juggle multiple campaigns seamlessly.
- Relentless Drive: Relentlessly pursue and demand success with unwavering determination and a drive not just to exceed goals but to set new ones.
- Tech-Savvy: Expertise in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and CRM systems like Salesforce and HubSpot.
- Lead Generation Expert: Create and implement effective lead generation campaigns, including landing pages, forms, and CTAs.
- Campaign Strategist: Develop and execute marketing strategies that drive lead generation and sales. Skilled in managing a content calendar and delivering consistent, high-quality content.
- SEO and SEM Knowledge: Ability to optimize content for search engines and enhance visibility.
- Performance Analyst: Track and analyze campaign performance using KPIs to ensure optimal outcomes.
- Proven Impact: Demonstrated success in boosting conversion rates and reducing lead costs.
If this mix of opportunity and challenge excites you, we want to meet you. Join us at Tractor Ranch and let's shape the future together. Submit your resume, cover letter, and portfolio now. Please don’t wait—apply now, as we are actively working to fill this critical role as soon as possible!
Job Type: Full-time
Pay: $62,500.00 - $89,400.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
Schedule:
Application Question(s):
- How many years of experience have you had managing marketing campaigns?
Experience:
- Digitial Marketing: 4 years (Required)
- Content development: 3 years (Required)
Ability to Relocate:
- Phoenix, AZ 85085: Relocate before starting work (Required)
Work Location: In person
