Digital Marketing Manager

Maven Wave Partners - Chicago, IL (30+ days ago)3.0


About Us!

At Maven Wave, we are relentless in hiring the industry’s top talent. Each employee is hand-picked not only for their skills, but for their personality and broad expertise. We are looking for this rare combination of talent that sets us apart in the industry.

Founded in 2008, Maven Wave has experienced rapid growth. We combine the experience and knowledge of a management consulting firm with the innovation and technology expertise of a cloud services firm, providing a truly unique work environment. Employees have the opportunity to gain invaluable experience and make a significant impact on the business outcomes of our clients and our company.

Over the past years, Maven Wave has received the following awards and accolades:

Top Google Cloud Partner, Clutch, 2017
Great Place To Work Certification, Great Place to Work, 2017
Fast Fifty (#2, #6, #25), Crain's Chicago Business, 2014, 2015, 2016
101 Best and Brightest Companies to Work For, National Association for Business Resources (NABR), 2014, 2015, 2016, 2017
Fastest Growing Consulting Firms in North America (#11, #37), Consulting Magazine, 2015, 2016
Top IT Services Companies, Clutch, 2015
Google Global Rising Star Partner of the Year 2015

Summary

The Digital Marketing Manager will play a crucial role in generating lead pipeline, increasing brand awareness, and establishing Maven Wave as an industry thought leader. You will be joining our marketing team as our digital marketing expert. You will report to the Director of Marketing and partner with our Event Marketing Manager in the development and execution of our annual marketing plan. If you are extremely organized, eager to learn, and enjoy the challenge of working on many projects at once, this role is for you!

Job Responsibilities:
Responsible for developing and executing a digital marketing and lead generation strategy that reaches our target audiences, drives awareness of Maven Wave, and generates follow-up meetings among new prospects.
Lead digital marketing efforts through strategy development, creative concepting, on-brand executions.
Effectively co-brand marketing materials and messages with Google Cloud.

Campaign management:
Lead brainstorming and facilitate the development of out-of-the-box thinking to design new campaigns for prospects, customers, and partners.
Manage the creation and execution of multiple email campaigns at the same time within Pardot (Salesforce Marketing Cloud).
Test new strategies, messaging, and timing to optimize campaign effectiveness.
Analyze and report on the results of each campaign.
Work closely with the inside sales team to improve campaigns and move leads through the sales funnel.

Content creation:
Manage content calendar
Work with subject matter experts on the development of new blogs posts, white papers, case studies, etc.
Create new messaging for campaigns and landing pages.
Carefully edit content to ensure correct grammar and that all content is written in our brand voice.
Develop the Maven Wave quarterly newsletter and bi-monthly sales updates newsletter.
Occasionally add new content to the Maven Wave website (via Wordpress).

Social media:
Manage the social media/content calendar for Maven Wave.
Post to all social networks multiple times per week; post to Twitter several times per day.
Manage Sponsored Updates and LinkedIn InMail campaigns.
Manage our social media advocacy program.
Weekly reporting on social media performance.
Identify new strategies to reach target audience via social channels.
Opportunity to work on other digital marketing tactics such as: native advertising, banner ads, PR, video creation, multi-channel campaigns, webinars, events, etc.
Develop a bi-monthly competitive analysis report.
Ability to assist marketing team with other tactics, when needed.
Stay in-tune with latest trends in B2B, technology, and digital marketing.

Qualifications:
4-5 years of digital marketing and lead gen experience required.
Bachelor’s Degree is required, preferably in Marketing, Communications, or related field.
Salesforce, Pardot, Wordpress, and Google Analytics experience preferred.
Minimal travel.
Check us out!
https://www.youtube.com/watch?v=-jRpKhSAmOU