AAA Carolinas is looking for a Digital Marketing Analyst to help drive engagement of our 2.1MM members across our digital marketing platforms. This person should be well versed in marketing analytics and embrace and champion a “customer first, data driven” approach. KPIs will be clearly defined and tracked and communicated to the organization. This role reports to the Digital Marketing Director and will interface frequently with our CMO.
This role requires a passion for problem solving, a strength in analyzing data to identify opportunities, and a dissatisfaction with the status quo.
You enjoy helping others and are focused on driving results. You have lots of choices of who to work with. What makes us different:
We help others
As a member organization, we are passionately committed to providing our members and customers with Value, Safety, and Total Peace of Mind in all things related to Automotive, Travel, Insurance and Member Benefits
We are focused on growth
We are 2 million plus members strong with job adds year over year for 20 straight years and counting. Build your skills, experience and thrive in a company that has a demonstrated track record of stability & growth
We offer a competitive Total Compensation package
You know compensation goes way beyond bring home pay. AAA offers best in class benefits. . . excellent medical coverage, dental, vision, etc. . . AND we offer team member incentives and 401k with matching contributions.
We are committed to work-life balance. We provide vacation, AND paid time off
Click here to review our extensive compensation & benefits offerings: https://www.myaaacarolinas.com
WHAT YOU'LL DO
Provide leadership on web analytics
Leverage Google Analytics and Google Tag manager to properly track, attribute and report on consumer browsing behavior;
Analysis of online and offline campaigns to provide key insight to marketing leaders;
Traffic and engagement analysis on our member-centric platforms including email, mobile app, discounts portal and third-party resources
Serve as Sr Manager, LOB Marketing to drive sales performance of retail locations through various marketing initiatives
Work with web development team to update, improve and enhance tracking mechanisms (Google Tag Manager, Google Analytics) to ensure data is tracked properly
Analyze and report on user's digital customer journey through our website, which include, but not limited to, clicks, page views, heat maps, time on site, bounce rates, conversions, transactions, attribution, etc.
Report on email marketing and digital advertising performance including engagement, conversion and ROI metrics.
Prepare site analytics, which involves managing the day to day numbers and performing QA to ensure performance is accurate.
Dive deep into web analytics to develop insights and recommendations that lead to improved website conversion rates, page speed, time on site, bounce rate, retention, and overall business performance.
Develop standardized marketing reports that help the organization understand customer behavior and business results against top KPIs.
Use customer data to understand our customers browsing behaviors and recommending audience segments to connect with members and prospects at the right time with relevant content.
Work with and support your marketing colleagues with analytic needs to maximize our marketing dollars and our website experience and drive our overall business.
Perform cross-category analytics including digital and offline media, website experience, CRM and sales data to create a holistic view of the both our customers and our business.
Assist the digital team with campaign support as needed
WHO YOU ARE
Bachelor’s Degree in Business, Marketing, Information Technology or Mathematics
1-3+ years of web and digital analytics experience,
Experience with Google Analytics, Google Tag Manager. Excel expertise is a must.
Experience with CRM and marketing automation tools
Demonstrated experience in developing reports, analyses and insights that drove measurable improvement in digital KPIs and business growth.
Salesforce and Salesforce Marketing Cloud
SQL, PowerBI and Google Ads
Critical Success Factors
Demonstrates initiative and pro-activeness, while always looking for new opportunities and challenges.
Ability to develop insights and recommendations in clear, thoughtful ways to all levels of the organization.
Keen attention to detail in planning, organization and execution of tasks.
Excellent written and verbal communication skills.
Demonstrated ability to work collaboratively with diverse teams to achieve necessary results.
Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
Completion of comprehensive analytics audit within 90 days
Establishment of baseline KPIs of the above and develop game plan to increase performance over next 12 months:
Development of digital marketing performance reporting for quarterly distribution by end of Q2
No felony convictions within the last 7 years
Communication - Achieves goals through effective and appropriate interaction with leaders, peers, employees, partners, and contacts
Presentation Skills - Develops and delivers a meaningful view of the data with the type of audience in mind
Creativity - Ability to develop ideas that are unique, useful, and worthy of further elaboration
Organization Skills – Uses time, energy, resources, etc. in an effective way to achieve goals
Willingness to Learn - Flexible and seeks opportunities to acquire new knowledge and skills in area of expertise and industry
Data & Analytics - Analyze data, identify trends and opportunities, and drive results
Collaborative – Works well with individuals and groups to achieve common goals
Influencing – Achieves goals through effective and appropriate interaction with leaders, peers, employees, partners, and contacts
Critical/Strategic Thinking – Offers objective review of facts and options to make logical business decision; forward thinking with organizational goals in mind
This position involves sitting, standing, walking and normal physical mobility, including reaching, grabbing lifting, and carrying typical office equipment, averaging 5 to 10 pounds in weight
Finger and hand dexterity is required for frequent and continuous operation of all office equipment
Normal or corrected hearing to the level of ability to receive detailed information orally and to accurately understand normal conversations, both in person and on the telephone
Ability to process, express and exchange information orally, in writing, presentations and through online applications
Mental and emotional ability to work effectively in a busy environment, interacting with people and dealing with difficult situations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. This description is not intended to be a complete statement of the position, but to act as a guide to the general work to be performed and responsibilities of the role. The requirements are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.