SEO Specialist/ Marketing Analyst

Active Web Group Inc - Hauppauge, NY

Full-time

Are you nuts about SEO, ROI and KPI? Active Web Group, a full service digital marketing agency in Hauppuage NY is looking for an energetic and enthusiastic Marketing Specialist with a passion for SEO, Digital Marketing and Analytics. Ideal candidate must be a team player with solid communication skills. This is an on-site full time position.

The Marketing Data Analyst role is to research, identify and report on key data compiled from Google Analytics, ongoing marketing efforts, Client CRM’s and proprietary software. This role reports on, advises and helps execute campaign strategy both internally and for our broad range of clientele.

Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior while exploring market trends and opportunities for conversions. To be successful in this role, you should have an expert level experience with SEO, experience with PPC campaigns and be comfortable with processing and analyzing ROI marketing data. The Marketing Data Analyst reports directly to the Digital Marketing Manager.

This role will perform one-time site launch SEO setups and ongoing SEO campaigns (on and off page), but main function is to provide data from all marketing sources in weekly, monthly and quarterly settings. Ultimately, you will ensure client campaigns are running efficiently and on goal as we work to drive revenue and build audience through our team(s) efforts.

Responsibilities

  • Analyze sales funnels and customer intent
  • Measure ROI of digital advertising campaigns
  • Report on marketing KPIs: sales, leads, conversion rates, website traffic and social media engagement
  • Report on budget performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Perform one time SEO site launch setups and ongoing SEO efforts for clients
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
  • Mentor and work alongside other teams, acting as an expert in all areas of reporting

Requirements

  • At least 3 years experience as a Marketing Analyst or similar role
  • Expertise in Google Analytics
  • Expertise in Tag Manager
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Expert knowledge of MS Excel
  • Expert level analytical abilities
  • A well organized team player with great communications skills
  • Ability to learn, grow and mentor fellow team members
  • Up-to-date in all relevant Google Certifications
  • BS in Marketing, communications or relevant field

*Prior agency experience in a relevant role preferred

Job Type: Full-time

Experience:

  • Google Analytics: 1 year (Preferred)
  • Excel: 1 year (Preferred)
  • SEO: 1 year (Preferred)

Education:

  • Bachelor's (Preferred)

Work Location:

  • One location

Benefits offered:

  • Paid time off
  • Health insurance
  • Dental insurance
  • Other types of insurance
  • Retirement benefits or accounts
  • Flexible schedules
  • Workplace perks such as food/coffee and flexible work schedules