Full Job Description
Kraft Heinz, The Company
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
KHC is seeking a Senior Manager, Media to lead in managing all media efforts commercial US brands. This is an integral member of the Kraft Heinz team working with the brands, media agency, and marketplace to steward our media investment of ~$400MM across 60 brands. He/she will work closely with brands to influence, educate, guide, and consult on their brand media plans, measurement opportunities, and partnerships. They are responsible for managing and pushing the agency to break new ground in terms of marketplace partnerships, data driven innovation, channel optimization, measurement, etc. Additionally, the Senior Manager interfaces regularly with the marketplace to stay up to date on latest offerings & opportunities and drive larger partnership opportunities with key vendors. This role is also responsible for standardizing, issuing, and measuring compliance of media “golden rules” to improve efficiency and effectiveness of the Kraft Heinz media spend.
Key Components of the role
Define and operationalize best practices in media planning, build new capabilities, and instill into brand planning with goal of driving ROI and brand equity
Manage compliance & implement the Kraft Heinz media playbook; identify opportunities to optimize the playbook where appropriate and continually work with brands to build the right plans to drive business results.
Develop and manage critical relationships with media agency and key strategic partners in order to provide brands with best-in-class programs and competitive advantage
Educate brands on media landscape insights and trends and guide brands on how they can evolve for greater marketing effectiveness
Build influential relationships with internal Marketing teams, serving as an in-house resource for media expertise
Define a Kraft Heinz Company learning agenda for campaign effectiveness, implement measurement plans across portfolio, and reapply the learnings across brands
Provide thought-leadership on data-driven marketing best practices and partner with media agency to develop tools and planning process that uses data to inform strategy and activate campaigns
Reveals a curiosity for consumer & industry trendspotting to continually evolve the Kraft Heinz approach to media to align with consumer needs/expectations along with media or technology advancements
Effectively influences, leads, and builds partnerships to communicate opportunities, learnings, and recommendations with authority & credibility to key stakeholders including but not limited to Brand Marketing teams, U.S. Zone Leadership, Global Media Leadership, Consumer Insights, Marketing IT, CRM, Shopper Marketing, Brand Activation, and agency teams
Exhibits a “never settle” attitude
7+ years of hands-on experience in media / agency roles.
Expertise across all media channels – TV, Publishing, Search, Display, Online Video, Mobile, Social, OTT, etc.
Proven ability to build relationships and establish influence with marketers, media agency and/or marketplace
Working knowledge of media research resources
Portfolio management experience; ability to identify opportunities across brands for scaled efficiencies across multiple brands
Effective strategic thinking skills across channels and business objectives
Strong communication versatility to work across a broad spectrum of KHC cross-function teams and varying levels
Willingness to roll up sleeves and be an individual contributor on a variety of tasks
Organized and able to handle several projects concurrently
Ability to set priorities and meet deadlines; high degree of productivity necessary
Ability to work independently
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity