Sr Staff Web Mktg Analyst

Cypress Semiconductor - Lynnwood, WA3.6

28 days ago
Primary responsibilities
Creative, analytical marketing specialist, with the ability to optimize web pages for products, solutions, and documentation. Drive traffic to the website, support ongoing projects and initiatives, ensure adequate tracking and reporting towards business KPIs.

Applies creativity and data-based analytics to optimize web pages for products, solutions, and documentation. Applies developed subject matter knowledge to drive traffic to the website. Supports ongoing projects and initiatives with tracking and reporting KPIs and great metrics. Works on problems of diverse complexity and scope. May act as a project leader providing direction to cross functional teams and managing the project to deadlines.

Overview:
Plan, execute and measure digital strategy around content opportunities, technical fixes and authority building techniques to get results.
Plan, execute, and measure the online customer experience for a business or country
Conduct research to understand website user needs
Experience working with Google Search Console and Google Analytics, or similar web tracking tools
Fluency in best practices for information architecture and interaction design, user-centered design process, as well as strong knowledge of user experience principles and techniques.
Create user-centered designs by working backwards from the customer, utilizing customer feedback, market analysis, and usability findings
Strong quantitative, analytical and problem-solving skills; you are very comfortable with data analysis and able to use complex data sets to understand performance, make recommendations, optimize and measure results
Communicator, with strong interpersonal skills (written and oral)
Creating awareness, building relationships with key IT and marketing executives
Project Management experience in both independent and collaborative environments
Advanced experience using Excel, Google sheets or like spreadsheet software
Knowledge of pivot tables, lookup function and conditional functions, required
Technology: The underlying hardware and software

Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, or similar
Understand the basic technology platforms at play: Drupal, Search, SEO, Webmaster Tools, SEMRush and/or equivalents
Liaise with the IT Department and software vendors on technical questions to weigh technical trade-offs and have in-depth discussions with engineers for implementations and upgrades
Create positioning, messaging, web content, and documentation working within Drupal platform
Experience with CRM or lead management software preferably Salesforce
Understanding of digital marketing channels, experience with Eloqua, Marketo or similar digital marketing platforms a plus
Engagement: Interaction with users and stakeholders

Work closely with key stakeholders to understand their needs and involve them in planning and problem solving
Coordinate the efforts of central content owners
Involve users in structured design and planning activities
Communicate actively with all main stakeholder and user groups
Monitor user-generated content for appropriateness and moderate/release
Skills

Bachelors/master’s in engineering/marketing
3-5 years digital marketing experience is required
Basic understanding of the components of common web technology (HTML 5, CSS 3, Bootstrap, JavaScript Framework, and general Web 2.0 techniques)
Experience with responsive web design and the ability to deliver outstanding functionality across devices and platforms
Eye for design aesthetics and attention to detail.
Strong design skills around the user experience
Project management experience
Excellent verbal & written communication and interpersonal skills
Strong leadership skills to coordinate and facilitate activities with colleagues
Ability to handle sensitive and confidential situations with diplomacy
High level of comfort with social software and other web-based technologies
Solid writing and editing for the web
Highly experienced with Office applications (Word, Excel, PPT, etc.)
Note

Cypress is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, physical or mental disability, or status as a Protected Veteran.

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