Ulta Beauty is the largest specialty beauty retailer in the United States and the place for the true beauty enthusiast who gets butterflies as she shops for beauty and experiments throughout our store. We are the only one to provide our guests prestige, mass and salon products and services under one roof – All Things Beauty, All in One Place™. We put our guests at the center of all we do, committing to offer her unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.
GENERAL SUMMARY & SCOPE:
Use your skills, experience & talents to be part of something BEAUTIFUL! In this role, you will be a key marketing lead, involved in long term strategy and leading the development and implementation of integrated marketing plans to drive critical business growth pillars.
The Associate Marketing Manager, Integrated Marketing will assist the Senior Manager, Integrated Marketing to differentiate and communicate the brand, raise consumer awareness with both existing and potential customers, expand the company’s reach within marketing channels and create stronger in-store marketing efforts. This role will focus on the Hair and Skin Retail Categories.
Additionally, this role will interface directly with key vendor partners to drive the Ulta Beauty business. The Associate Marketing Manager should be versed in strategy development, brand building and critical thinking with a passion for beauty and an aptitude for retail.
PRINCIPAL DUTIES & RESPONSIBILITIES
Provide support in Hair and Skin marketing planning, development and execution for the Integrated Marketing team:
Leading marketing support of annual campaignlette planning and execution (i.e. The Gorgeous Hair Events, Love Your Skin Event)
Leading quarterly marketing support for specific brand launches/initiatives.
Collaborating closely with merchandising, store ops, creative services, legal and other key stakeholder groups to ensure clear and concise execution of marketing plans/strategies.
Working in conjunction with internal and external resources to create marketing tactics that support a wide-range of integrated promotions, campaigns and events
Overseeing and trafficking specific projects from concept to completion, obtaining necessary stakeholder sign-off throughout the process
Developing communications to ensure understanding and effectiveness of marketing programs internally as well as in the field
Developing and maintaining project timelines to ensure deadlines are met
Writing and proofreading marketing campaign tactics/copy to ensure accuracy and consistency, while aligning to brand standards
Tracking/analyzing results to determine effectiveness of marketing campaigns; assisting in post-mortem of campaign performance
Participating in meetings with key Hair and Skin brands to stay informed of product launches and brand initiatives
Maintaining knowledge of retail and salon offerings, capabilities, customer needs, internal operation processes and competitive landscape
The knowledge and skills required for this position are typically acquired in at least 4-5 years of relevant experience in a direct-to-consumer marketing or advertising setting
Strong leadership skills- including thought leadership, team leadership, and problem solving
Strong cross-functional collaboration and project management skills/experience
Strong organization and prioritization skills
Solid strategic thinking and planning skills; experience developing and executing marketing plans.
Solid skills in analytics and data-driven business planning.
Solid background in consumer insight and consumer insight-driven business planning.
Excellent communication skills, both written and oral
Effective interpersonal skills to interact with cross-departmental groups
Ability to work well in a fast-paced, collaborative environment
Strong understanding of Microsoft Office programs
Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partner
Passion for business/the work and a constant learner
Bachelor’s degree in Marketing, Advertising or related discipline required