Marketing Director

Airbus Aerial - Atlanta, GA (30+ days ago)


What is Aerial?

Aerial brings together drone technology, high-altitude unmanned aircraft, satellite imaging infrastructure and analytical software into one common service offering for the commercial market. Our products give customers the ability to manage assets, support their customers and deliver new services in a new cost effective way leveraging aerial data. Aerial is a new startup division of Airbus, the global aerospace leader. We are building a state of the art and new-to-the-world capability, which will bring value to customers around the world. With applications ranging from disaster response, utility line inspections, insurance risk modeling to agriculture, the global aerial intelligence services market is expected to rapidly grow to $12.6 Billion by 2025 and we are leading the charge.

Why Work for Aerial?

As an autonomous unit within Airbus, we're also a part of one of the world's premier suppliers of aircraft, satellites, and defense hardware. We offer the best of both worlds: the speed, environment, and culture of a startup with the support and financial backing of a global aerospace pioneer. We have the freedom to move quickly, try new things, learn fast, and get products into market efficiently. We have a great team, casual dress code, plenty of snacks, drinks and coffee. Lots of employee engagement activities including happy hours, luncheons, other fun team building activities and incredible contemporary offices at Ponce City Market in the heart of Atlanta. Aerial also offers competitive compensation with the healthcare and PTO benefits of larger companies. In addition we offer 401k and pension plans making it easier to save for the long term.

It is the perfect combination of building innovative technology and products in an agile environment, with excellent support behind you.

Position Summary: This role will lead all marketing functions for Aerial, and will work with the overall Aerial team to build a unique brand around our products and service offerings, while still staying true to the global Airbus brand. Responsible for supporting the team with creating the overall strategic marketing goals along with generating sales collateral, supporting blog creation, updating and maintaining our website, managing social media accounts, outbound email communications, supporting trade shows, managing vendors etc. Role requires someone who can create and drive the strategic goals, along with leading vendors and various internal and external stakeholders to get the job done.

Primary Responsibilities:
Marketing Strategy 30%

Develop a comprehensive marketing strategy based on the competitive landscape, markets we are addressing, personas of target customers etc.
Work with the Sales team to develop an overall strategy for customers or prospective customers to include solutions demonstrating the advantages of using Aerial products and services for targeted industries.
Determine for each market the most appropriate plan of approach, which trade shows we should focus on etc.
Work with Airbus communications team to ensure key messages are communicated internally and externally.
Determine strategies around how to best leverage the resources available within Airbus to best support our team
Marketing Campaigns 30%

Being able to accurately describe the customer's journey through our products and services, while articulating these stories to the market.
Assist in the development, implementation and analysis of our email marketing campaigns via marketing automation platforms with the goal of generating qualified leads for our Sales team
Manage the development and execution of a variety of marketing projects with agencies and/or freelance resources. Provide clear and thoughtful feedback that drives strong outcomes and value for our internal and external customers.
Produce and deliver convincing market analysis of marketing activities via Google Analytics, MOZ and other relevant tools to understand the impact of various marketing initiatives and how to improve results.
Marketing Collateral 25%

Research, write, and edit clear and compelling marketing content for various channels, including but not limited to website content, case studies, powerpoint briefings, blogs, press releases, and email campaigns.
Work with Aerial sales team to develop sales collateral for trade shows and meetings as well as Support and manage logistics for all trade shows.
Build a marketing library for the ongoing management of marketing assets.
Provide market feedback for use by product development team.
Digital Marketing 15%

Drive topic development and execution of weekly blog posts to increase blog readership, visibility, and use as a content strategy tool. Manage Aerial's blog via Wordpress and promotion on LinkedIn.
Keep the Aerial website up to date with fresh content while managing full social media presence. Guide and increase employee engagement on LinkedIn

Additional Responsibilities:
Other duties as assigned.

Qualified Experience / Skills / Training:
Education:
B.A. in Marketing or similar field or combination of education and experience.

Experience:
Minimum of 8+ years of marketing and content creation experience
3 years of experience with social media and blog management tools
5+ years of experience creating overall marketing, outreach and communications strategies
3+ years of experience with Wordpress, Hootsuite, and other tools
4-5 years of experiencing supporting sales teams in generating sales materials
Experience working with software products
Experience in the geospatial industry preferred

Knowledge, Skills, Demonstrated Capabilities:
Self-starter who can work in a fast paced environment
Experience with startups and the ability to effectively manage competing demands
High attention to detail and excellent time management skills
Creative and flexible with the ability to think outside the box
Strong business acumen
Demonstrable experience to successfully manage multiple projects involving interdepartmental collaboration.
Communication Skills (Spoken, Written, Influencing, Proficiency in Other Languages):

Excellent oral and written communication skills including the ability to deliver formal presentations.

Technical Systems Proficiency:
Proficient in Microsoft Suite Office & Familiarity with Adobe Creative Suite (Photoshop or Illustrator)
Web design expertise preferred.
Experience managing video creation, preferred
Understanding of basic design principles (color, contrast, hierarchy, typography), preferred

Travel Required:
15-20% (Domestic and International

Citizenship:
Able to work in the US without sponsorship.

Decision Making, Complexity:
Based on the markets we have decided to address, what is the best marketing strategy to address each. Must analyze the buyers, personas, way they buy etc. to create a targeted approach.

Decide based on competing priorities, which items will be delivered and when. Must consider sales goals, costs, complexity, and various business activities

Most decisions here will be very independent, and the role must drive the strategy, not just take direction.

Job Dimensions, Contributions to Success:
Will manage several 100k in annual budget and be a key stakeholder in hitting revenue targets. Failure in the role can mean failure of sales targets. Will be a strategic influencer in the company and an advocate for customers in telling their stories internally and externally.

Nature of Contacts:
Involved, negotation type Communication on a daily basis with internal and external parties.

As a leader in our field, Airbus in America provides relocation assistance for qualified positions and a comprehensive compensation and benefits package.

Airbus in America provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, pregnancy, marital status, veteran status or other legally protected status. In addition to federal law requirements, Airbus in America complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, demotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits and training.

Airbus in America expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, pregnancy, marital status, veteran status or other legally protected status. Improper interference with the ability of Airbus' employees to perform their job duties may result in discipline up to and including discharge.

As a matter of policy, Airbus does not sponsor visas for US positions unless specified. Only applicants with current work authorization will be considered.