Category Manager

PepsiCo - Mason, OH3.9

Full-timeEstimated: $130,000 - $180,000 a year
EducationSkills
Auto req ID: 158544BR
Job Description
We are PepsiCo
PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, to LIFEWTR, to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.

Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people, and planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint.

Our culture is inspired by our employees. No two days are the same; we’re dynamic and full of passionate teams adopting new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better!

Category Leadership
Demand Xcelerator is a team that represents a transformation of Shopper Insights, Shopper Marketing, Category Leadership, and Space Engineering resources to support Sales and Marketing plans for enterprise, national, and regional customers across the PepsiCo portfolio. This approach allows us to build best-in-class capabilities, develop deep functional expertise, and offer focused programs to drive growth with our customers. The Demand Xcelerator will help PepsiCo provide our customers cutting edge data and insights, as well as, personalized solutions to drive incremental growth for both our customers and PepsiCo.

The Category Manager partners with PepsiCo and Kroger teams to lead Customer Insights, develop Joint Business Plans and contribute to the creation of profitable category growth initiatives to deliver growth objectives.

Key Accountabilities:
Collaborate with cross-functional teams including Sales, Insights, Shopper Marketing and Space Optimization to create customized solutions
Efficiently mine data and work with cross functional internal partners to identify opportunities, issues and solutions for the Sales and Category Leadership team to implement at the customer
Conduct detailed category decompositions across food and beverage categories that provide division specific opportunities & action plans to drive sales growth
Develop customized fact based selling stories leveraging all available data sources
Build and maintain advisory relationships with the customer buying teams through the delivery of actionable insights, demonstrated category expertise and frequent contact
Use multiple data sources to develop regular and ad hoc reports to include sales/share reporting, opportunity gap, SKU rationalization, plan-o-gram analysis, promotion analysis, item tracking, pricing studies, financial performance, sales and performance trackers
Provides insights, analysis, and customer specific recommendations for Category Reviews
Responsible for independently providing space analytics, shelving and planogram recommendations for assigned categories
Develop an Insights led growth agenda to expand beverage and snacks space
Develop assortment, shelving and product strategies, tactics and plans for the customer
Conduct post promotion analysis on major customer programs and other key initiatives
Research and analyze data and other category-related information to identify trends, category performance, competitive threats, opportunities, etc. to support business decisions
Present strategic insights to retail customers to support selling initiatives, and gain alignment of major initiatives at multiple levels of the organization
Qualifications/Requirements
Bachelor’s degree required; MBA preferred
5+ years of Category Management experience within the consumer packaged goods industry
Analytically strong and proficient in “connecting the dots” to bring insights to action
Strong leadership skills: the ability to proactively set and lead an insights agenda
Strong analytical skills: the ability to link strategies and objectives to tactics
Excellent communication skills: the ability to send and receive information clearly and concisely
Strong planning/organizing skills: the ability to manage multiple projects simultaneously
Demonstrated analytical and critical thinking; ability to link strategies and objectives to develop compelling stories
Teamwork is essential in this role as this person will work very closely with account sales leads, cross-functional teams as well as the retailer directly
High proficiency in MS Excel, MS PowerPoint, and Access with solid working knowledge of Syndicated POS (IRI), Consumer Panel (IRI or Nielsen)
Strong proficiency in space planning tools, i.e. JDA/Spaceman/Apollo
Understanding of consumer data via 84.51, Panel, Shopper Sites etc.
Must be authorized to work in the United States
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
Relocation Eligible: Not Applicable
Job Type: Pipeline

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement