Director, Marketing - Clear Aligners

Henry Schein - Carlsbad, CA3.8

Full-timeEstimated: $140,000 - $180,000 a year
EducationSkillsBenefits
Director, Marketing - Clear Aligners(Job Number: R109325)
Description

Henry Schein Orthodontics has an exciting Director of Marketing, Clear Aligners opportunity now available! If you have an exceptional track record of success selling and marketing medical and/or dental devices to the profession as well as to consumers, are creative, energetic and resourceful, and you’re looking for a great career opportunity, we’d like to speak with you.

Henry Schein Orthodontics, is a leading U.S. manufacturer of orthodontic products for the domestic and international orthodontic markets. We provide a vast array of innovative products, services, and educational programs to help orthodontic practitioners deliver exceptional care to their patients, while concurrently building successful practices. In the USA, our products are marketed to orthodontic practitioners through a strong direct sales force, and internationally, our products are sold in more than 85 countries through 160+ distributors. We are dedicated to provide the orthodontic profession with high quality, innovative products and treatment solutions, backed by attentive customer service and educational support. At Henry Schein Orthodontics everyone is part of the team, with the same goal; to improve patient care and continue to “Advance the Future of Orthodontics” for generations to come.

JOB OVERVIEW:
This position directs the overall development and execution of the Company’s Clear Aligner marketing strategies, and is responsible for ensuring the Company meets its Clear aligner financial targets. Responsible for assessment of existing and potential market opportunities, development of product strategies, promotional activities, and product launches. Responsible for recruiting and developing KOLS and directing the development of CE content and event planning. Deliverables may include the development of sales support tools; advertising and promotion planning; planning, developing, and implementing multiple channel programs; and directing the development of company market requirements for specific product(s) or product line(s). Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

KEY RESPONSIBILITIES:
Develops and implements strategic sales plans to achieve corporate goals.
Establishes annual budgets.
Responsible for marketing collateral development. Directs Product Management to ensure proper brand development.
Works with International Sales and Marketing to ensure global brand positioning and implementation of corporate initiatives.
Works with Sales to forecast revenue projections and sets performance goals accordingly. Reviews market analysis to determine customer needs, price schedules, etc.
Represents company at trade association meetings to promote product.
Analyzes and controls expenditures of division to conform to budgetary requirements. Assists other departments within organization to prepare manuals and technical publications.
Works with engineering to direct product research and development. Monitors and evaluates the activities and product of the competition. Recommends or approves budget, expenditures, and appropriations for research and development work.
Qualifications

MINIMUM WORK EXPERIENCE:
Typically 12 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 7 or more years of management experience.

PREFERRED EDUCATION:
Bachelor's Degree required. Master's degree or global equivalent preferred.

GENERAL SKILLS & COMPETENCIES:
Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance; good conceptual skills.
Outstanding verbal and written communication skills and ability to resolve disputes effectively and efficiently.
Outstanding presentation and public speaking skills.
Mastery independent decision making, analysis and problem solving skills.
Understand, interpret and act on financial information and external trends that contributes to business profitability.
Plan, manage and create strategy around complex projects; understand available resources, develop timeline, budget and assign areas of responsibility.
Lead teams to achieve company goals and solve complex business issues in creative and effective ways.
Mastery planning and organizational skills and techniques.
Communicate effectively with senior management and key stakeholders.
Excellent negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships.
Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics.
Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures.
Lead and develop virtual teams.
Mastery in multiple technical and business skills.
Excellent strategic planning skills.

SPECIFIC KNOWLEDGE & SKILLS:
Experience interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Five or more years’ experience marketing medical devices or health & beauty treatment solutions to both professional and retail channels.
Clear Aligner sales and marketing experience is a plus.
Primary Location: USA-CA-Carlsbad