Marketing Manager

Goldwell - Baltimore, MD3.7


The Marketing Manager is responsible for developing and implementing category marketing plan for the US for the assigned categories to include; distribution objectives; new door deal structure, competitive positioning, pricing, launch promotions, communication support, profitability and budget management.

The Marketing Manager will coordinate strategy and tactics with Sales, Education, Communications and Trade Marketing to meet overall goals of the company.

Develop annual marketing plan document for the assigned categories.

Communicate with corresponding HQ Brand Team members to provide input on initiatives and support materials and receive initiative direction. Provide local (US) market intelligence and input on market needs.

Manage initiatives with internal departments and distribution networks (i.e., forecasting,

planning, pricing, ordering, translations).

Maintain budget and profitability goals for the category inclusive of launches.

Manage phase-in and phase out plans of new and obsolete products with the Supply Chain Management and Trade Marketing team.

Develop plans for over-inventoried and slow moving items in conjunction with Sales, Trade Marketing and Education.

Develop and execute launches inclusive of launch promotions, events, launch presentations, launch kits, educator kits and support materials. Coordinate with Trade Marketing to ensure all routes to market are covered. Activities could include selling in to distributors and participating in internal and external sales meetings.

Work with Sales and Education in the field (i.e., shows, sales meetings, planning meetings, detailing) in order to increase knowledge of the industry to help formulate and refine future initiatives. Compile and share competitive information with field and HQ.

Monitor, analyze and report on the performance of respective brands monthly to management. Incorporates sales performance and field feedback to measure effectiveness and future potential of programs.

Develop new account offers for salons and manage the production of the corresponding support tools.

Manage production of general brand support items (e.g. literature, specialty programs, national contests).

Give brand goals and core messaging to communications team for development and execution of communications plan.

Coordinate with Canadian counterparts on key initiatives to promote a cohesive North American strategy where possible.


4-year college degree or equivalent experience preferred; Masters of Business Administration degree a plus

3 - 5 years marketing or related experience

Brand or Product Management experience and/or Professional Beauty Industry experience is a plus