Internally within the agency, this role will closely collaborate with assigned agency client account teams and build direct relationships with clients related to analytic deliverables.
Provide analysis of website traffic for key clients including monthly updates, yearly summaries and ad hoc requests, including designing dashboard and PowerPoint reports
Data sources typically include: ad trafficking programs, social and mobile media, web analytic tools and client databases
Understand client’s business requirements and design reporting and analysis approaches tailored to their needs
Have mastery of Omniture web analytics tools and SAS
Provide modeling, datamining and statistical analysis, as required on accounts
Develop data capture business requirements, including page tagging recommendations and hierarchy
Stay current with client and industry benchmarks
Work closely with account team to make specific and actionable client recommendations
Foster relationships with internal/all department teams
Deliver tracking analysis and reports to support client campaigns, programs, and platforms
Optimize creative and recommend marketing tests and solutions
Deliver models and other advanced statistical solutions to client business case and marketing issues
Develop tracking and reporting requirements, particularly web analytics and social media
Contribute to increasing the level of innovation in data, analytics and CRM at the agency
Strong analytical skills, must be proficient in analyzing and interpreting internet-related data from standard software packages, SAS and client databases
Experience with web analytics packages such as GoogleTrends, Omniture, GoogleAnalytics, SRMEK Tableau
Expert user of Excel and SAS
We'd love it if you had:
Solid understanding of the fundamentals of digital advertising and social media.
Role requires the ability to write clear and concise presentations for client summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients
3-5 years + experience in a related role
Agency background with interactive and/or direct marketing experienced preferredBravo is a full-service Hispanic marketing and advertising agency.
What else you can expect:
We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.
Who We Are:
Bravo is a full-service Hispanic marketing and advertising agency. For over 36 years Bravo has helped clients capitalize on the growing US Hispanic and Multicultural opportunity in America.We bring together a special blend of people, capabilities and resources to serve clients in an integrated and effective manner with solutions that span the consumer’s entire purchase decision journey across brand, digital, and retail channels. Over 160 marketing professionals from 22 countries that are proven, multicultural and multi-disciplined. Bravo is headquartered in Miami, Florida with presence in New York, Costa Mesa and San Francisco. The company’s client roster includes beIN SPORTS, Campbell’s, Chevron, Coca-Cola, Mazda, Miller Coors, Pfizer, Purina, Techo, Wendy's. To read more about Bravo, visit http://www.bebravo.com.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, to name just a few, as well as global marketing practices like Tech.YR and Y&R Sports Group.Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.Y&R is a member of WPP, the world’s largest communications services group.
We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world. Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual. Y&R is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.