VP, Account Planner

CDM Princeton - Princeton, NJ

Full-timeEstimated: $140,000 - $180,000 a year
EducationSkills
Overview

Title: VP,Account Planner

Company/Location: Princeton, NJ

Discipline: Account Planning

Lifechangers needed! CDM Princeton—the only agency in the NJ/PA area with the fierce, fast-paced spirit of a big-city agency and the talent to match—is hiring! If you have mad strategy skills, are a master of strategy, and love to work with wickedly talented professionals, check out our VP, Account Planner opening. Apply today!

Responsibilities:
Proactively works as a core team member together with Account, Channels and Innovation, Medical and Creative Team on each brand.
Provides a deep understanding of the behaviors, drives and motivations of the target customer and the brand and ensures both are top of mind throughout the entire strategic and advertising development process
Uncovers customer insights and identifies strategic opportunities based on these insights
Identifies brand equities, personality, and positioning
Takes the lead writing the Creative Strategy
Briefs the Creative Team
Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
Perseveres in nurturing and championing the “big creative idea”
Understands and champions “the Brand”
Responsible for the Research function internally
Builds a strong day-to-day partnership with clients and research colleagues on each of the brands
Gives research input into design of qualitative and quantitative studies conducted by Client Research Group
Attends research meetings with Client Research suppliers
Attends Client meetings when strategy and creative work are presented

Qualifications and Experience:
Strong interpersonal/people skills
Possess both intuitive and analytical skills
Strong facilitation skills
Experience conducting focus groups and one on one interviews
Passionate about understanding customer motivations
Driven by a desire to “dig beneath the surface” to uncover insights
Expert in qualitative research methods and has familiarity with quantitative methodologies
Strong marketing and strategic skills
Outstanding communication skills (articulate, good writer, strong presenter)
Strong team player
Strong conceptual skills
Familiarity and experience with a variety of product categories
Willingness to extrapolate from experience in the absence of data
Ability to turn knowledge of how a target thinks into insights/ideas
Passion for the target, the brand, and for developing great advertising
Bachelor’s Degree
5+ years of Account Planning experience