Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare—with the expertise, scale, compassion, and vision to set the standard for the industry and help patients live their best lives. We are on a mission to help people and we know the work we do changes their lives. If there is a better way, we will create it. So, if our mission speaks to you, join us!
Interwell Health is looking for an experienced Senior Manager of Content Strategy to join our growing marketing team. The Senior Manager of Content Strategy reports to the Vice President of Corporate Communications and serves as editor-in-chief for a wide range of content across provider, payer, and patient audiences. This person is responsible for creating unique brand stories for publication across channels that resonate with our existing audiences as well as prospective members.
The Senior Manager of Content Strategy’s biggest priority is creating and executing a plan for brand storytelling, news, and thought leadership through owned content on the company’s new website which will be launched in early 2023. The position will also partner with the marketing team to ensure patient-facing marketing and educational content is meeting all objectives to help people with kidney disease live their best lives.
This position offers a unique opportunity to guide content across the organization during a period of growth and transformation.
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Lead the development and execution of end-to-end content strategy across multi-channels
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Translate strategies into planning, execution, and optimization of content across channels
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Ability to take a comprehensive and strategic approach to storytelling, tying together big ideas/concepts in ways that engage customers and are novel and innovative
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Gather key business and audience insights and create a long-term vision for content needs
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Partner with other disciplines, building relationships and trust within the organization
- Work with a variety of stakeholders to create, review, and gain consensus around strategies, standards, and topics
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Create and/or maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, content guidelines and management, and content migration plans
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Develop repeatable processes workflows, that keep the team nimble and successful in a culture that values moving fast and iterating quickly
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Drive the direction and tone of the Content Strategy practice
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Promote content strategy awareness and best practices within the company
- Articulate and evangelize audience-centric thinking and design rationale to internal stakeholders
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5-7 years of experience
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Exceptional writer and/or editor in short and long-form content with background in communications, journalism, or content marketing
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Passion for brand storytelling and the company’s mission
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Familiarity with producing videos, podcasts, infographics, case studies, and other potential storytelling vehicles
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Creative and curious, ability to understand and explain complicated concepts quickly, generating original content ideas to meet company goals
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Experience in healthcare writing and communication for both B2B and B2C audiences preferable
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Proven experience in all facets of content strategy, inclusive of, but not limited to: large site taxonomies, content audits, gap analyses, information architecture, site map/navigation, editorial guidelines
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Collaborative, communicative, organized, and personable
- Able to thrive in fast-paced environments and deadline driven
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Great presentation skills (to internal teams and leadership)
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Proven track record of working hand-in-hand with cross-functional teams
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A desire to learn and collaborate in new ways
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Fanatical obsession with the quality of work that gets delivered
Our mission is to reinvent healthcare to help patients live their best lives, and we proudly live our mission-driven values:
We care deeply about the people we serve.- We are better when we work together.
- Humility is a source of our strength.
- We bring joy to our work.
We are committed to diversity, equity, and inclusion throughout our recruiting practices. Everyone is welcome and included. We value our differences and learn from each other. Our team members come in all shapes, colors, and sizes. No matter how you identify your lifestyle, creed, or fandom, we value everyone's unique journey.
Oh, and one more thing … a recent study shows that men apply for a job or promotion when they meet only 60% of the qualifications, but women and other marginalized groups apply only if they meet 100% of them. So, if you think you’d be a great fit, but don’t necessarily meet every single requirement on one of our job openings, please still apply. We’d love to consider your application!
Come join us and help our patients live their best lives. Learn more at www.interwellhealth.com.
