Associate Digital Strategist, Paid Media

Ketchum - Washington, DC

30+ days ago

We're looking for an Associate Digital Strategist, Paid Media expert to join our ranks. An individual deeply ingrained in media culture, “pull-not-push” marketing and the dynamics of on and off-line community-building. This individual will play a crucial supportive role at Ketchum, helping clients monitor and interact with enthusiast communities; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media; and building new content, products and services for the agency. In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.

The Associate Digital Strategist, Paid Media expert will serve as a supporting strategist and network educator across Ketchum and Ketchum Digital on current and emerging paid media platforms and 360 advertising options. This position will also maintain and grow relationships between advertising platforms and Ketchum owned digital paid media agency partners. This position works across our North American network in one of the most critical, fastest growing areas of one of our most exciting teams and combines providing paid media expertise to leading clients across our wide network with the chance to grow and build this critical capability.

About the Job
Paid Media Integration

Work under the Director, Paid Media to drive development and execution of paid digital media strategies
Assist senior digital strategy / account team with the integration and measurement of paid media into Ketchum new and existing client programs
Foster platform relationships with paid platforms including but not limited to: Google/YouTube, Instagram, Facebook, Twitter, Taboola/Outbrain and LinkedIn
Manage and expand platform contact list
Distribute platform guidelines and capabilities and updates as they arise
Organize platform trainings
Build case studies for new and incremental business growth
Maintain a working knowledge of advertising opportunities and process for non-profits: Google Grants, Twitter 5% value add, etc.
Coordinate platform financial relationships and determine value add opportunities with each platform
Manage price lists for paid media plans
Serve as paid digital advertising strategist / consultant for plan creation and as a liaison between account teams and paid media management teams
Help to define paid media processes: planning, management, monitoring, and measurement
Establish relationships across the network to streamline paid media efforts and facilitate network-wide paid media trainings: capabilities, best practice, case studies, etc.
Participate in online certifications and professional development of teams
Digital Strategy and Business Development

Demonstrate professional experience in emerging media, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work
Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and recommendations
Assist in education of internal peers and external clients on paid media and digital trends
Identify and assist in building new service offerings in relation to paid media
Build and present concepts and programs, both for clients and for new business proposals and opportunities
Monitor paid media plans and budgets for profitability; report status to client and agency management on a regular basis
Minimum of 1-3 years' professional interactive work experience; agency or client-side experience
Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
Experience running paid advertising campaigns on Google AdWords, YouTube, Facebook, Instagram, Twitter, Taboola, Outbrain and more
Successful track record of building and presenting strategic paid media programs, recommendations and tactics for clients and effectively executing programs
Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
Strong understanding of community engagement and online campaign experience
Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
Certified in Google AdWords Search Advertising is preferred IND13 #LI-ML1
About Ketchum
As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients. We start conversations, build communities and engage stakeholders—and have a lot of fun doing it. We inspire and empower our people to think about products, companies, issues and challenges in a different way. And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We believe great ideas shatter expectations, change thinking and build brands. We call this break through, and it’s our mission to deliver it. How? Very simply—our people. By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.

What we offer

Robust benefits program
Generous time off policies
Retirement program with company match
Workplace flexibility
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Tuition reimbursement
Paid maternity/paternity leave
Transit benefits
Interested? We’ve got an opportunity for you.