Digital Marketing Paid Media Specialist

Thermo Fisher Scientific - Sunnyvale, CA (30+ days ago)3.6

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work that enables our customers to do things like develop new treatments for rare diseases, protect the environment and ensure our food and water is safe. Your work will have real-world impact, and you’ll have the opportunity to learn and achieve your career goals in the process.

We are looking for a savvy digital advertiser interested in helping to build a best-in-class paid search and display program. Thermo Fisher has an eye on becoming the leader in the digital marketing space. Our customers expect more from their online experience than ever before, and it’s our mission to exceed their expectations. As our Digital Marketing Paid Media Specialist, you’ll be responsible for managing a variety of campaigns across numerous teams with the goal of delighting our customers while getting results.

Are you passionate about online advertising and its ability to influence buying behavior? Do you look at ads and think critically about what could have been improved to make more of an impact? Are you unafraid to suggest a new approach, then test it and learn from the results? If so, we’d love to hear from you.

Coordinate, implement and optimize on-going demand generation campaigns across channels (SEM, display, social advertising)
Manage a large number of campaigns and budgets at the same time
Assist in the development of paid media strategies and campaigns by leveraging past performance insights and best practices
Provide regular and ad hoc reports to key campaign stakeholders
Assist in the development of online marketing forecasts and business cases to influence advertising decisions
Identify causes and solutions to issues or unexpected results
Partner with other members of the Digital Marketing team and business partners to guarantee consistency and accuracy across various channels
Monitor program budgets and competitive landscape
Stay up to date on new developments, trends and technologies in the display advertising space

Minimum Qualifications:
Bachelor’s degree
3+ year’s minimum hands-on experience with the following criteria:
Experience executing paid advertising marketing tactics
Ability to manage and prioritize a variety of projects
Strong analytical skills to make data-driven decisions
Strong Excel skills, such as VLOOKUP, pivot tables and the ability to quickly isolate data
Excellent writing & communication skills

Preferred Qualifications:
Familiarity with DSP, web analytics and bid management technology
Work or educational experience related to the science industry
Account management or project management experience

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.