Marketing and Communications Manager, Americas

ABB - Miramar, FL4.0

Full-timeEstimated: $70,000 - $97,000 a year
EducationSkills
ABB (www.abb.com) is a leading global technology company in power and automation that enables utility, industry, and transport & infrastructure customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in roughly 100 countries and employs about 135,000 people.
ABB is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing more than a 125-year history of innovation, ABB today is writing the future of industrial digitalization and driving the Energy and Fourth Industrial Revolutions. To the shipping industry, ABB offers an extensive portfolio of integrated marine systems and solutions that improve the flexibility, reliability and energy efficiency of vessels. By coupling power, automation and marine software, proven fuel-efficient technologies and services that ensure maximum vessel uptime, ABB is in a unique position to improve the profitability of customers' business throughout the entire lifecycle of a fleet.
Tasks
As regional marketing and communications manager, you will be responsible for strengthening ABB Marine & Ports’ position as a leading supplier of electric, digital and connected solutions to the marine and ports industry in Americas. You will part of the local management team.

Tasks:
Develop and implement ABB Marine & Ports’ marketing and communications plans for Americas

Develop and manage budgets in line with the plans

Cooperate closely with sales, service, division and/or country communication to identify and implement marketing and communication activities

Drive the implementation and usage of Marketing Automation in close collaboration with sales. Support the sales and service management to optimize the use of Saleforce in the region.

Manage regional media relations in cooperation with global communication manager

Develop value propositions and key messages for identified key target groups

Create and/or localize global content and campaigns to reflect local needs, according to ABB brand guidelines. This include e.g. marketing material, videos and web pages

Manage regional conferences and customer events

Monitor and measure the effectiveness of marketing and communication initiatives in the region

Support the regional organization with questions/issues related to internal and external communications, including advice on development of content, speeches, power point, pictures
Requirements

Basic Qualifications:
High School Diploma or GED and 9 years' combination experience in marketing and marketing communications
OR
Associates' degree and 7 years' combination experience in marketing and marketing communications
OR
Bachelors' degree and 5 years' combination experience in marketing and marketing communications

  • A Master’s Degree in required field = Credit given for 2 years of work experience.
  • A PhD/Doctorate in required field = Credit given for 3 years of work experience.
Preferred Qualifications:
Bachelors' degree in marketing, marketing communications, business or a related field

5+ years’ international marketing and/or international marketing communications experience

Experience developing/implementing marketing and communication plans

Independent and a self-starter

Able to simultaneously manage multiple projects

Strong networker and communicator

Outstanding written and verbal communication skills and fluent English, ideally native speaker

Flexible and able to travel when and as required

Experience in using Salesforce and Pardot/Marketing Automaton

Maritime industry knowledge is beneficial

Additional information
Equal Employment Opportunity and Affirmative Action at ABB

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:
http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
http://www1.eeoc.gov/employers/poster.cfm. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
Location Miramar, Florida, USA
Business Unit Business Unit Marine & Ports
Date posted 2018-10-04
Job Function Marketing
Publication ID US66699373_E1