Assistant Marketing Manager

Nichiha USA - Johns Creek, GA (30+ days ago)3.7


Nichiha USA, a leader in fiber cement architectural wall panel systems and premium siding is looking for a driven and passionate marketer to join our team. Are you an analytical mind that enjoys balancing creative thinking with strategic approaches? NICHIHA’s entrepreneurial and friendly working environment could be a great next step in your career; where you’ll have an opportunity to make your mark and have a hand in growing our digital and online footprint. If you’re the right mix of customer-centric thinking, digital marketing know-how, with a love for data driven reasoning—explore what’s possible at NICHIHA.

REQUIRED SKILLS
 Bachelor’s degree in Marketing, Communications, Public Relations, or Advertising
 5+ years of professional B2B experience in SEM, SEO, Email Marketing, and Social Media Marketing
 Self-sufficient in campaign set-up and routine optimization/maintenance for PPC, display, video, paid social, and email campaigns.
 Strong campaign planning, strategy development, and project management abilities are required
 Experience with marketing automation tools such as Pardot or Marketo is a must, a plus for a working knowledge of Salesforce.
 Experience with reporting tools including Google Analytics, MOZ, Hotjar, SEM Rush, and Google Search Console.
 Working knowledge of CAN-SPAM regulations

RESPONSIBILITIES | NOT LIMITED TO THE FOLLOWING:
 Collaborate with content and creative team members to develop high performing campaigns; produce creative briefs, provide creative feedback, coordinate production, and execution.
 Develop and manage email marketing to support business priorities, including lead nurturing, acquisition, brand awareness, promotional, and announcement emails; manage email marketing calendar.
 Develop personalized journeys to nurture and qualify leads.
 Devise strategies to drive online traffic to the company’s websites utilizing a range of techniques including paid search, SEO, paid social, display advertising, retargeting, google AdWords, and PPC.
 Facilitate with customer experience testing strategies and conversion rate optimization (CRO) throughout the customer journey (landing page, conversion forms, etc.)
 Determine how visitors and customers are behaving and identify key priorities for redesign and/or optimization.
 Track daily budget across all online platforms to ensure spending efficiencies and cost management.
 Ensure closed-loop integration into CRM/ERP platforms of all leads.
 Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
 Oversee the social media marketing; increase brand visibility, pageviews, engagement with content, and ad impressions.
 Cultivate and help with the management of our online and social media brand identity; ensures it aligns with overall brand strategy.
 Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.

Job Type: Full-time

Salary: $67,000.00 to $72,000.00 /year

Experience:

  • marketing automation tools: 5 years (Required)
  • email marketing: 5 years (Required)
  • CAN-SPAM regulations: 1 year (Preferred)
  • Marketing or related field: 4 years (Required)
  • SEM and SEO: 5 years (Required)