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Nichiha USA, a leader in fiber cement architectural wall panel systems and premium siding is looking for a driven and passionate marketer to join our team. Are you an analytical mind that enjoys balancing creative thinking with strategic approaches? NICHIHA’s entrepreneurial and friendly working environment could be a great next step in your career; where you’ll have an opportunity to make your mark and have a hand in growing our digital and online footprint. If you’re the right mix of customer-centric thinking, digital marketing know-how, with a love for data driven reasoning—explore what’s possible at NICHIHA.
Bachelor’s degree in Marketing, Communications, Public Relations, or Advertising
5+ years of professional B2B experience in SEM, SEO, Email Marketing, and Social Media Marketing
Self-sufficient in campaign set-up and routine optimization/maintenance for PPC, display, video, paid social, and email campaigns.
Strong campaign planning, strategy development, and project management abilities are required
Experience with marketing automation tools such as Pardot or Marketo is a must, a plus for a working knowledge of Salesforce.
Experience with reporting tools including Google Analytics, MOZ, Hotjar, SEM Rush, and Google Search Console.
Working knowledge of CAN-SPAM regulations
RESPONSIBILITIES | NOT LIMITED TO THE FOLLOWING:
Collaborate with content and creative team members to develop high performing campaigns; produce creative briefs, provide creative feedback, coordinate production, and execution.
Develop and manage email marketing to support business priorities, including lead nurturing, acquisition, brand awareness, promotional, and announcement emails; manage email marketing calendar.
Develop personalized journeys to nurture and qualify leads.
Devise strategies to drive online traffic to the company’s websites utilizing a range of techniques including paid search, SEO, paid social, display advertising, retargeting, google AdWords, and PPC.
Facilitate with customer experience testing strategies and conversion rate optimization (CRO) throughout the customer journey (landing page, conversion forms, etc.)
Determine how visitors and customers are behaving and identify key priorities for redesign and/or optimization.
Track daily budget across all online platforms to ensure spending efficiencies and cost management.
Ensure closed-loop integration into CRM/ERP platforms of all leads.
Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
Oversee the social media marketing; increase brand visibility, pageviews, engagement with content, and ad impressions.
Cultivate and help with the management of our online and social media brand identity; ensures it aligns with overall brand strategy.
Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.
Job Type: Full-time
Salary: $67,000.00 to $72,000.00 /year