Marketing Solutions Architect

Sinclair Broadcast Group - Little Rock, AR (30+ days ago)2.9


Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all the major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

KATV, in Little Rock, AR, is seeking a Marketing Solutions Architect. In this role, you will partner with the Sales and management teams on the planning and development of strategic integrated solutions that drive results for our clients. This position is responsible for the project management and execution of campaigns. This individual will serve as a subject matter expert providing critical industry and market analysis and strategic advice to internal teams and clients. The ideal candidate brings a blend of strategic analysis and a passion for providing a remarkable customer experience for new and existing clients.

Responsibilities include:
Marketing

Work with the sales team to strategize and execute effective and innovative integrated solutions ensuring that KATV and Sinclair’s solutions align with clients' needs and objectives
Serve as a broadcast and digital advertising expert
Lead client-focused strategy meetings with sales and management teams to align on campaign requirements, client objectives, and solution design
Leveraging client needs analysis outputs, collaborate with Sales and Marketing Associates to plan and develop compelling sales proposals and associated collateral to support sales efforts in the field
Oversee campaign execution once an order is processed, including campaign scheduling, onboarding, deploying, and monitoring
Provide analysis and recommendations to proactively optimize campaign results and offer post-campaign best practice solutions
Conduct sales calls (new prospects and existing clients) with Sales Managers and Marketing Consultants

Project and Account Management

Collaborate with all departments to coordinate materials and resources to ensure successful execution of integrated campaigns, sales programs and promotional projects
Utilize project management tools to develop project timelines and coordinate efforts between sales and support teams
Supply internal teams and client status updates, project plan modifications, and completion reports
Take responsibility for ensuring timeliness and completion of all expected deliverables

Research

Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients
Drive research efforts to support sales teams in selling integrated solutions to new and existing clients
Leverage research tools and resources to provide clients with local-centric data that informs the client of market/industry trends and opportunities
Support clients with ad hoc data investigations and analytics

Key Attributes and Qualifications:
Highly proficient in time management, organization, planning, and prioritization
Anticipates and exceeds customer needs, wants, and expectations
Ability to think critically and effectively translate customer needs into impactful solutions
Strong listening and customer-oriented interpersonal skills
Clear, concise, and effective writing skills
The ability to jump from one task to the next
The ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment
The ability to meet strict deadlines, while maintaining accuracy
Knowledge base in television and digital advertising, including competitive media, ratings calculations and analysis and qualitative measurement
Understanding of digital reporting and analytic metrics necessary
Knowledge in TV broadcasting sales and/or marketing is preferred
5+ years of marketing strategy and execution
5+ years of advertising experience
Nielsen, ComScore, Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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Required Skills

Required Experience