Director - Marketing & Consumer Analytics

Humana - Louisville, KY


Humana is a Fortune 60 market leader in integrated healthcare delivery. As a company whose primary focus is on the well-being of its members, Humana is dedicated to shifting perceptions of the health insurance industry. We believe our role goes beyond that of an insurer to that of a well-being partner. Through product and service offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

At Humana, we’re seeking innovative people who want to make positive changes in their lives, the lives of our members, and the healthcare industry as a whole. Toward that goal, we are building a best-in-class engagement marketing organization to support the enterprise-wide adoption of CRM technology, insights-driven business process and people capabilities, and the consumer-centric mindset necessary to build lasting, mutually beneficial relationships with consumers and healthcare providers. Against that backdrop, Humana is seeking a Director of Marketing & Consumer Analytics to unlock the full potential of our data, enable measurement of our engagement marketing campaigns and distill data driven insights into actionable marketing strategies.

The Director will be a highly visible and impactful position. The ideal candidate will be responsible for meeting the dynamic data needs of the engagement marketing teams while partnering with Engagement Marketing leaders, Data Science, CRM and Technology leaders as well as leaders across the lines of business to enable data-driven strategies and analysis. You will apply your strategic and analytical skills to contribute to the success of the Humana’s engagement marketing strategy by formulating and executing the data and analytic strategy, driving exceptional results, inspiring managers and associates, and influencing key stakeholders in a matrixed environment.

Key Responsibilities

Provide a clear strategic vision: A plan for enabling Engagement Marketing’s transformation into a performance marketing organization via scalable data, BI and analytic products/solutions.
Thought leadership: Lead hypotheses driven analyses, formulate insights from data and experiments, enable rapid test & learn cycles, champion and drive insights into action
People leadership: Build the analytics team and develop multiple analysts. Coach and mentor associates with a goal of developing and retaining talent.
Partnership: Work closely with colleagues across Humana including: Engagement marketing leaders, CRM, Digital Health & Analytics, IT, and others to drive improvement in marketing strategy & execution capabilities
Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment by managing and sequencing delivery of multiple projects and programs concurrently

Ideal Candidate Qualifications

The ideal candidate will be data-savvy and business-focused, with extensive experience in consumer insights and embedding analytical results into the decision making process. He/she will be a strong leader of people with proven success in expanding and elevating the capabilities and performance of their team. This person will also have a record of success in leading consumer analytics efforts that have produced significant and quantifiable business results. Bachelor’s degree in a relevant field is required.

In addition, the following professional qualifications and personal attributes are sought:

Proven experience with data schema, applying quantitative disciplines in the consumer marketing arena; expertise with campaign analytics, A/B and multivariate testing, and marketing ROI optimization
Strong working knowledge of common data analysis and reporting tools (such as Tableau, QlikView, SQL, and SAS), as well as marketing analytics techniques (e.g., hypothesis testing, profiling, regression, decision trees, segmentation, etc.)
Experience with financial, NPV analysis, including proven ability to tie financial impact to resulting analytical findings
Work experience in consumer acquisition, loyalty, engagement, or database marketing or within the field of econometrics
Experience leading teams of technical professionals and a proven track record in team development and preparing direct reports for expanded responsibilities
Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
Current or recent experience in a large, highly matrixed company (i.e., Fortune 250), with proven ability to influence leaders and key stakeholders in such an environment
Highly collaborative mindset and excellent relationship-building skills
Advanced degree in marketing, business administration or quantitative field such as database marketing, economics, operations research, or statistics
Consulting or agency experience in a client support role
Scheduled Weekly Hours