Under limited supervision, receives walk-in/call-in visitors and uses software systems to identify and
contact leads provided by the Business Development Coordinator and current community residents.
Effectively explains and demonstrates to prospective residents and their families the benefits of residing
and receiving care at the community. Communicates sales and contractual information and closes
contract sales to maintain and improve occupancy levels. Solicits assistance of community staff to
promote and explain community services, practices, policies, pricing and other information necessary to
close the sale.
1. Routinely reviews software databases to identify and follow-up on leads from all sources.
Calls a lead and obtains additional information on personal residential and care needs.
Encourages prospective residents and families to make wait list deposits. Maintains long
term contact with prospects to encourage continued familiarity. Encourages and promotes
visits and tours of community(s). Meets established goals regarding contacts and tours to
achieve desired sales goals. Enters updated prospective resident information and status of
relationship into the lead management system.
2. Maintains positive and understanding relationships with current residents and their family.
Encourages their positive promotion of community to friends, acquaintances and family.
Identifies religious, civic and social groups to which current residents belong to expand
referral network. Cultivate leads with current residents through positive interaction and
interest in activities and concerns. Follows-up with resident referrals as identified.
Explains and promotes the Resident Referral Program to current residents.
3. Assists in identifying innovative events and methods to increase visitation of targeted
groups. Assists in planning, sponsoring, organizing, and executing special events to inform
and attract referrals and prospects to visit community. Presents and demonstrates the value
and benefits of the community for its residents as appropriate to stimulate interest and sales.
4. Obtains and maintains knowledge of competitors. Communicates community features to
best compete with competitor’s strengths and weaknesses. May visit competitors’
communities to understand how to best refer and market services and products.
5. Conducts personal tours of communities for prospective residents and family. Schedules
meetings with staff department heads as requested or as deemed necessary to effectively
convince potential residents of abilities to meet their residential and care needs.
Understands needs of potential residents to highlight community features that will satisfy
Job Type: Full-time