Senior Manager Business Strategy & Revenue Growth

AIM - Redwood City, CA (30+ days ago)4.0


The Senior Manager Marketing and Customer Engagement is responsible for further expanding our highly successful Global financial services products.

RESPONSIBILITIES

  • Develop strategies to drive new customer acquisition and increase existing customer engagement
  • Optimize Acquisitions, Account Management and collections strategy
  • Expand creative solutions within existing accounts, and prospect new clients
  • Transform product development to be more responsive to customer needs
  • Introduce advanced analytic modeling to determine new opportunities for client revenue growth
  • Develop strategies to decrease cost per customer acquisition
  • Design and launched innovative sales and marketing campaigns,
  • Develop a deep understanding of our customer profile, attitudes, demographics, purchasing behavior, and payment behavior. Utilize market research, store visits, call listening, internal analytics etc to develop customer knowledge.
  • Identify, design, and size opportunities across financial services customer segments to grow the business.
  • Lead program management and launch of complex projects tied to revenue growth and customer engagement.
  • Engage in creative problem solving with cross-functional teams.
  • Partner with channel managers on initiatives to manage KPIs, improve customer experience, and accelerate growth.
  • Innovate retention marketing efforts, including segmentation, creative, and channel.

QUALIFICATIONS:

  • 7-10 yrs experience revenue growth, ideally in consulting, financial services, retail with deep understand of Financial Services issues and trends.
  • Demonstrated strategic thinker
  • Strong project management skills: ability to lead initiatives from start to end, managing timelines and requirements
  • Must be able to manage multiple initiatives at a time
  • Comfortable utilizing data and analytics to make informed business decisions
  • Strong written and oral communicator
  • Demonstrated success driving innovation or change management in an org
  • Good relationship management skills
  • MBA preferred

Job Type: Full-time

Salary: $165,000.00 /year

Experience:

  • Strategy, Marketing / Revenue growth: 5 years (Preferred)