Content Strategist

Crowe - Grand Rapids, MI3.3

Full-timeEstimated: $72,000 - $100,000 a year
Job Summary
Content Strategist (Manager)

The Content Strategist works with various internal client groups (business unit/industry leaders) to develop an overall content strategy, including identification of target audiences; articulation of the buying process (who is involved, what role do they play, what do they care about); and translation of intelligence gathered into audience-specific messaging. Conducts client sessions, develops strategy, delivers recommendations, and oversees execution of recommendations.

Additional responsibilities may include:
Writing, editing, proofreading, and fact-checking content for print and electronic content for pieces used by Marketing
Creation of some combination of e-communications, brochures, infographics, video scripts, webinar presentations, sales enablement, proposals, and/or other content that showcases the firm’s industry- and service-specific expertise or promotes the firm’s products and services.
Oversight of marketing messaging (technical review)
Makes writing assignments to and helps to develop freelance writers and editors
Contributes to the Marketing and Sales Development (“MDS”) Stylebook.
Takes part in formally or informally developing other MDS employees.
Company Overview

Your Journey at Crowe Starts Here:
At Crowe, you have the opportunity to deliver innovative solutions to today’s complex business issues. Crowe’s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a “Best Place to Work.” We are 75 years strong and still growing. Come grow with us!


Required Skills:
Understanding of content marketing and content strategy best practices, including interactive content formats
Ability to quickly comprehend and convey complex subject matter clearly and without changing the meaning
Strong knowledge of English composition, including grammar, sentence structure, punctuation, and source citations
Experience working creatively while also complying with legal and regulatory standards and using a style guide, preferably Associated Press
Understanding of business and accounting issues and vocabulary
Ability to work collaboratively and productively with all types of people at all levels of the organization
Strong written and oral communication skills
Ability to focus on accuracy of details as well the larger picture
Ability to prioritize and multitask effectively
Proven problem-solving, organizational, and time management skills
Working knowledge of technology tools, including Microsoft Office suite, and the Web
Experience with design, production, and other aspects of publications a plus
Knowledge of social media, SEO, or digital publishing also a plus
Knowledge of content marketing best practices and or rich media also a plus

Minimum Qualifications:
6+ years in a position of writing/editing promotional content such as direct mail, website, collateral, e-communications, rich media, etc., preferably in a professional services firm
Bachelor’s or master’s degree in English, Journalism, Communications, or Liberal Arts

About the Team:
Market Development and Sales (MDS): MDS supports Crowe in achieving its growth objectives by developing and executing national and international programs to build brand awareness for Crowe; promoting Crowe's thought leadership and positioning its experts in the markets it serves in both marketing and media channels; implementing lead management programs through integrated marketing and communications; and enabling revenue generation through multiple sales channels. MDS is also responsible for new product development and the Firm’s Client Experience initiative.

Our Benefits:
At Crowe, we know that great people is what makes a great firm. We value our people and offer employees a comprehensive benefits package.

Learn more about what working at Crowe can mean for you.

How You Can Grow:
We will cultivate your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach who will guide you in your career goals and aspirations.

Learn more about where talent can prosper.

More about Crowe:
Crowe ( is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.