Web Strategist, Facebook Business

Facebook - Menlo Park, CA4.2

Full-timeEstimated: $75,000 - $98,000 a year
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Skills
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Our team develops innovative and transformative customer-centric web and digital experiences for Facebook Business and the entire Family of Apps and Services including Instagram Business, WhatsApp Business, Messenger Business, Workplace and more.
The Web Strategist will drive performance and optimization of our largest and most important marketing sites and experiences. This individual will partner with marketers, data analysts, creatives, and engineering teams to deliver powerful data-driven insights to drive awareness, engagement, satisfaction and conversion across our marketing websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners’ objectives forward in meaningful ways. While the core focus of the role will be on web experiences, the Web Strategist will also help drive initiatives that extend into content strategy, content marketing, social media engagements, and product flows and goals.
You will be responsible for optimizing the site experience to hit company and business-level goals. You will use data and your experience to become a trusted partner and advisor. You will be a thought leader on trends and digital innovation from creative to engineering to evolve the current web and digital experiences.
RESPONSIBILITIES
Optimize the Facebook Business site experience available here: https://www.facebook.com/business/
Understand customer personas, preferences and objectives through in lab research and data analysis
Monitor web metrics to provide recommendations or highlight trends
Provide data-driven insights which directly support business goals
Maintain a deep understanding of web experiences and identify unique opportunities to leverage content, creative, and technology that may drive or influence execution
Leverage industry and competitive trends to influence web roadmap and new feature requests
Setup and manage A/B tests and measurement frameworks to track web performance
MINIMUM QUALIFICATIONS
12+ years of experience in a website marketing/digital experience function within a technology company or a digital agency
Experience in creating digital or marketing strategies along with knowledge of the technologies and tactics needed for execution
Analytical experience including developing hypotheses, data analytics, and synthesizing insights & recommendations
Experience planning/conducting/analyzing qualitative and quantitative research
Knowledge of analytics and data tracking tools
PREFERRED QUALIFICATIONS
Experience with SQL & data analytics
Experience developing digital strategies at B2B or top tech companies
Experience managing at least one digital channel - SEO, SEM, Social, Web
Intellectual curiosity and ability to absorb new concepts quickly
Hands-on thinker and problem solver with the ability to think critically and logically
Strong communication skills with the ability to own the room and effectively present ideas and work
Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.