Digital Brand Strategist and Facilitator, Google BrandLab

Google - New York, NY (30+ days ago)4.3


BrandLab provides Google’s partners with a customized program that delivers data-driven solutions to solve their critical brand campaign challenges and advance their digital video strategies. BrandLab is hosted in our state-of-the-art facilities by a team of dedicated digital video, media, and brand experts.

As a Digital Brand Strategist and Facilitator, you will formulate data-driven campaign strategies and recommendations for how some of Google’s advertising partners can better leverage YouTube and Search to drive their brand and business objectives.

Google BrandLab offers a range of client-facing experiences. Our primary experience is a workshop format which requires you to work hands-on with client and agency executives in an interactive manner. This format combines presentations with breakout group discussion and ideation. In both the preparation and delivery of each workshop, you’ll collaborate closely with BrandLab colleagues across different roles: Insights Lead, Brand Product Strategist, Marketing Coordinator and Logistics Manager.

In this role, you'll be the expert and thought leader that CMOs and other Marketing Executives turn to for recommendations on what their brand could be doing better in digital marketing. Your recommendations are required to be strategic and executional, especially around using Google’s Search and YouTube solutions, based on deep industry knowledge and experience, and grounded in data, analytics, and consumer insights.

Our Global Clients & Agency Solutions team helps serve some of the world's largest brands. Our dedicated teams of marketing and advertising specialists use their unique skill sets to help shape how companies grow their businesses in the digital age. We aspire to advise our clients on all aspects of their online business strategy. Using Google's broad range of products, we help our clients connect instantly and seamlessly with their audiences.

Responsibilities
Lead digital strategy workshops with brand advertisers to help them understand how to use Google’s tools to create long-term value for their brands/business.
Decode brand challenges from brand advertisers to identify the digital strategy that best solves the challenge while leveraging Google’s products and solutions.
Contribute to the ongoing development of frameworks, case studies, workshop exercises, and curriculum with a focus on establishing Google as a brand-building partner.
Collaborate with internal Google teams across Marketing, Product, Creative and Sales to create internal partnerships that bring the best of Google forward to our advertisers.
Qualifications

Minimum qualifications:
BA/BS degree or equivalent practical experience.
8 years of experience in marketing strategy and execution in digital video.
Experience planning and executing digital-first campaigns with brands/agencies.

Preferred qualifications:
Experience in digital media (display/video) working with brand advertisers.
Experience in brand strategy, marketing communications, promotions and consumer experience development.
Knowledge of digital marketing and products.
Understanding of YouTube, its various advertising formats, targeting capabilities, and related tools for analytics.
Project management skills and great execution, illustrated by working in complex cross-functional environments. Effective communication and organizational skills.
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