Job ID: R-26585US-OR-Portland
Job Description Summary
The Customer Marketing Manager is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the CMM plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer's most valued supplier.
Lead total beverage marketing strategy in collaboration with Sales Leadership
Influence complex customer situations (franchisees)
Deliver insights (consumer and industry) and apply to customers business
Construct annual marketing calendar
Contribute to customer's long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and opportunity assessments
Provide Best in Class competitive analysis /Look of Success
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand)
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Fully leverage national marketing initiatives with customers.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, consumer insights and linking to brand strategy.
Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
Working with sales teams in the development, execution and follow - up of sales plans of assigned customer base.
Participate actively in the Annual Customer Plan process.
Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.
Work with sales teams to jointly present major initiatives to customers.
Strong acumen in digital innovations such as mobile devices, social media and e-commerce platforms to drive revenues
Assisting customers in reaching sales potential on company products by offering creative merchandising ideas.
Handling customer issues/opportunities promptly
Building relationships with marketing contacts of key customers.
Advanced Strategic Thinking
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Channel Management experience
Coca-Cola Channel business knowledge an asset
Demonstrated personal leadership skills and influencing ability
Brand merchandising knowledge
Demonstrated creative and strategic thinking ability
Effective oral and written communications skills
Minimum Required: Bachelor's degree in Marketing/Business
Minimum Required: 5-7 years experience in a consumer packaged goods company and/or agency, preferably in both customer management and marketing roles
Travel - Approximately 25-30%
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.