Marketing Analyst

J.D. Byrider - Carmel, IN

Due to continued growth and success, a Marketing Analyst is needed at the national headquarters of J.D. Byrider in Carmel, IN. The Marketing Analyst will provide complex, detailed reporting and analysis of customer and sales data including sales, customer behavior, product, promotion, and pricing. They will gather, compile, analyze, and present data and insights by tier, market, store, online, and source to understand performance and recommend improvements for continued growth.

Reward for Marketing Analyst:
$80,000.00 - $100,000.00 commensurate with skill and experience
Annual incentive plan
Excellent benefits and paid time off plan
Opportunity for career growth
Growing, industry leading company with over 150 locations in 32 states and 28 years in business

Responsibilities of Marketing Analyst:
Provide analytics, reporting, and insights for major projects, ongoing results/tracking of KPIs, and ad hoc requests
Maintain tracking, trending and forecasting of performance (website visits, calls, applications, sales, revenue and ROI)
Analyze effectiveness of various marketing tactics including leads, applications, sales, and profitability trends
Create executive summaries and presentations for management review
Analyze daily sales report for current and historical trends
Create trend reporting for other departments and field associates
Assist with annual budget plans
Perform marketing mix and attribution modeling and work with media manager to optimize marketing channels and strategies
Analyze existing marketing programs for profitability and revenue opportunity, and recommend improvements
Use statistics and analytical methods to arrive at key insights and conclusions that help grow the business
Work cross functionally to understand and account for operational impacts to data
Create and execute tests to gain insights and enhance effectiveness of current strategies
Regularly present analysis and insights to leadership

Requirements of Marketing Analyst:
Bachelor's degree required
3+ years’ experience as a Marketing Analyst
Data manipulation/reporting skills: SQL, generating reports, working with various data software
Analysis/strategic skills: Analyzing the data and generating insights and recommendations, creating presentations/exe summaries that showcase the insights and recommendations
Marketing data specifically: Analysis of marketing effectiveness - email, digital marketing (social, paid search, web data such as Google Analytics), TV, radio, etc.; correlation and regression analysis of marketing campaigns and techniques, media mix modeling, marketing attribution
Technical Capabilities: Expert in Excel; Moderate SQL-Joining multiple tables with multiple conditions; Experience with BI Tools; Experience with marketing Data Management Platforms such as Adobe Audience, Oracle, etc.; Experience analyzing and developing insights from marketing data: Google Analytic, Adwords, Social, Email, etc. and external data; Comfortable with PowerPoint
Ability to work quickly and effectively on tight timelines
Ability to work cross-functionally across the organization
Strong ability to create executive summaries/presentations of data and insights
Understanding of financial metrics/KPIs and P&Ls
Working knowledge of retail, automotive or consumer finance is a plus but not required