**Pay range is dependent on experience. We will pay extremely competitively for the right candidate.**
~This is NOT a remote position, you will be on site at our Jackson, TN dealership.~
The Company: Prime Auto USA is an independent used car dealership located in Jackson, TN with a full sales team, finance team, client success team and service team with a total of just under 50 employees and selling just under 100 cars per month. We provide automotive reconditioning to cars that are being prepared to sell including an 80 point inspection as well as on-going repairs with the purchase of our VSC vehicle service contract and customer pay work. Google Prime Auto USA YouTube to see videos that will explain more about our company.
Contact: General Sales Manager DJ, phone number (731) 624-1000 ex. 135
Email: [email protected]
Job Description:
The Marketing Manager develops, coordinates, and executes marketing campaigns. They collect data about target demographics and analyze market trends to improve a company’s marketing efforts. Marketing managers track sales data and work with marketing teams to achieve marketing goals.
Responsibilities:
- Markets products by developing and implementing marketing and advertising campaigns.
- Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
- Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
- Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
- Updates job knowledge by participating in educational opportunities and reading trade publications.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
- Explores opportunities to add value to job accomplishments
- Additional responsibilities may be assigned by management.
Expected Results:
- Take pictures and video's of cars and keep up daily social media marketing presence on Facebook, Instagram, Twitter, etc.
- Enter the proper information and upload pictures on cars as they arrive on the lot.
- A minimum of 3 scheduled posts a day with an additional 3-7 live posts/stories on all social media platforms.
Ideal Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Must have strong computer skills;
- Enthusiastic personality;
- Must be Dependable and Reliable.
Qualifications:
- Direct marketing
- Market segmentation
- Marketing research
- Coordination
- Project management
- Reporting research results
- Understanding the customer
- Process improvement
- Initiative
- Planning
- Financial skills
- Social Media experience
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Shift:
Experience:
- Marketing: 3 years (Required)
License/Certification:
- Driver's License (Required)
Work Location: In person
