Smith & Nephew supports healthcare professionals in more than 100 countries in their daily efforts to improve the lives of their patients. We do this by taking a pioneering approach to the design of our advanced medical products and services, by securing wider access to our diverse technologies for more customers globally, and by enabling better outcomes for patients and healthcare systems.
We have leadership positions in:
Orthopaedics Reconstruction - joint replacement systems for knees, hips and shoulders
Advanced Wound Management - wound care treatment and prevention products used to treat hard-to-heal wounds
Sports Medicine - minimally invasive surgery of the joint
Trauma & Extremities - products that help repair broken bones
We have around 15,000 employees around the world. Annual sales in 2016 were more than $4.6 billion. We are a constituent of the UK's FTSE100 and our shares are traded on the London Stock Exchange and through American Depository Receipts on the New York Stock Exchange (LSE: SN, NYSE: SNN)
Responsible and accountable for strategic development, management, growth, profitability and sales of assigned franchise and associated product line(s) globally.
Responsible for US regional tactical marketing plan development and execution of assigned franchise and associated product line(s).
Develops and implements five year comprehensive global strategy plans and yearly US regional strategy plans.
Builds strong and deep global and regional relationships and knowledge in order to significantly increase market share for Smith & Nephew.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Provides segment specific learning’s and insight into product organization for new product development and existing product enhancements.
Drive project management and/or design team participation in the product development process.
Identify priority segments and customers based on revenue opportunity, acquisition opportunity, persistency opportunity, share-taking opportunity, etc.
Capable of completing an environmental scan. Acquires competitive intelligence and leverages information to develop marketing plans (4P’s)
Develop full profiles of relevant and addressable US customer segments – needs, attitudes, motivators, as well as financials – revenue, products bought, etc., making recommendations with regard to which market segments to pursue in order to increase market share.
Execute the implementation full US go-to-market activities relative to each segment, including pre-launch activities, product launches, rollout plans, introductions, promotions, surgeon training, etc.
Participates in defining convention and medical education strategies (surgeon courses) nationally and regionally. Provides direction and utilization of surgeon consultants for these events.
Participates in setting and managing inventory requirements for assigned product line.
Oversee participation in VIP/Customer interface events as well as professional meeting support (AAOS, CCJR, etc.).
Takes leadership for global and focus market segment/product quarterly and annual sales performance.
Coordinates support for regional teams in recovery planning for non-performing regions/countries.
Sets clinical study strategy and identify business development opportunities.
Plans product/franchise life cycle and retirement.
Develops Product line management & messaging.
Works with subject matter experts to create global support materials and advertising.
Works with regional teams to create and disseminate response to competitive tactics.
Grounds all thinking and activities in a thorough understanding of the markets’ financials, targets, and challenges. Develop effective financial rationale for proposed strategies and tactical programs.
Responsible for establishing and maintaining forecast and pricing for assigned product lines using the company’s margin objectives, the competitive environment and the overall value proposition as guidelines.
SCOPE OF POSITION RESPONSIBILITIES:For funds, Costs or Profits:
For Supervision: None
For Internal and External Relationships:
Internal: Cross GBU & cross functional relationships, including all levels of staff and management.
External: Contacts include customers, major vendors, consultants, key clinicians, researchers and national organizations.
For Organization Influence:
Global, regional, and product influence.
Works on problems diverse in scope.
Typically responsible for mid to large sized project or multiple smaller projects.
Impact is on the entire function or process.
Exercises judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions.
LIMITS OF AUTHORITY:
Final decision may fall to Group Director Marketing Management.
OTHER JOB FUNCTIONS these are non-essential job duties and responsibilities as assigned by the supervisor.
PLACE IN ORGANIZATION:
Reports at least to a Senior Marketing Manager
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
Bachelor's degree or equivalent experience in Business or Marketing required. MBA preferred.
Broad marketing and sales discipline experience – from areas that could include but not limited to product management, advertising, market research, strategy development, channel management, sales, sales management, sales training and sales operations.
Medical device industry experience strongly preferred.
Market relevant strategy and implementation background strongly preferred.
Demonstrated strong initiative
Proven ability to prioritize and manage daily workflow.
Proven ability to multi-task in a dynamic environment.
Demonstrated tactical program/project manager and implementer.
Proven ability to be a coalition-builder and interpersonal communicator.
Demonstrates the ability to mentor lower level marketing managers.
Working knowledge of fundamental finance and segment-level accounting principles.
Ability to evaluate complex situations or factors to develop a strategic or tactical plan.