Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.
The Brand Strategy Manager is responsible for supporting brand strategy development, driving brand consistency, media planning, maintaining brand health metrics, and supporting enterprising naming projects.
Primary duties may include, but are not limited to:
Lead and support brand messaging and content, enterprise naming process, and media planning and execution.
Provide brand and media measurement and research.
Support Brand and media projects, migration and implementation.
Lead competitive analysis, including long term trends and short term opportunity identification. Integrate across Enterprise Brand Strategy & Advertising and other departments, building relationships with internal and external business partners and resources.