The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Social Media Specialist for the Center for Advocacy and Member Communications department in Washington DC.
The Social Media Specialist primarily supports AHA's social media and communications efforts through maintenance and development of social media content. Thinks strategically and tactically about how the AHA can use social media to promote its policy and advocacy goals. Works with supervisor and colleagues throughout the association to create innovative initiatives to support AHA's work and engage members and the hospital community through social media.
Support and maintain AHA's social media channels and manage communities, including the AHA's digital media campaign to help in telling the hospital story to the general public. These channels include but are not limited to: Facebook, Instagram, Twitter, and LinkedIn.
Provide analysis and recommendations on social media strategies that align with AHA initiatives and goals. Develop strategy outreach to bloggers and other new media outlets to help better tell the hospital story.
Track and report on social media ROI and web analytics and implements necessary changes to increase engagement.
Design social media campaigns. Host live social media events on AHA’s various social media sites.
Implement and make recommendations for new social media trends and tools in order to achieve AHA's goals.
Assist with the design and distribution of AHA digital campaign material, advocacy related materials for special events such as Hill briefings, and other online branding content as needed.
Collaborate with the communications team to cultivate a stronger online presence of the AHA's public campaign to help tell the hospital story and Advance Health in America through the creation a social media calendar and producing meaningful, interactive social media posts.
Participate in AHA's social media communicators group to learn from and interact with multiple internal organizations in AHA. This includes; PMGs, AONE, HRET, AHA’s Center for Health Innovation, and may include other internal organizations. Help coordinate messaging from each group for AHA social media channels.
Act as a primary contact with social media vendors.
Perform other duties as assigned by supervisor.
Required Education: Bachelor's Degree
Desired fields of study: Communications, Marketing or similar
Years of experience may be substituted for education.
3-5 years experience with a minimum of 3 years of professional writing and content creation for a variety of communication channels.
Experience within the nonprofit/healthcare/association industry is preferred.
Knowledge of social media platforms and best practices.
Knowledge of how content plays a role in web analytics and SEO.
Experience with Facebook, Twitter, Instagram and LinkedIn.
Intermediate computer and Microsoft Office (Word, Excel, Outlook and Publisher) skills.
Experience with Hootsuite, Adobe InDesign, Illustrator and Photoshop is a plus.
We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!
The American Hospital Association (AHA) is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-3000 and ask for the Director, Human Resources and let us know the nature of your request and your contact information.
The AHA participates in the E-Verify Program.