Full Job Description
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
IBM Brand Strategy and Experience Design (BSXD) is responsible for the sophistication, strategic evolution and expression of the IBM brand and sub-brands in every experience and encounter, internally and externally. We represent and support all IBM businesses horizontally and vertically. Our work crosses nearly every category of output: research and strategy, communications and content development, symbology and systems, digital and physical experiences, tools and training. Our global goal is to maintain modernity, tangibility and understanding of the IBM brand in the world.
We are looking for an accomplished marketing and communications professional to be part of the IBM Brand Strategy and Experience Design team. The Senior Brand Strategist is responsible for designing and implementing brand strategy to build awareness and advocacy around IBM brands. The Senior Brand Strategist will work across IBM business units and functions to create and refine overall approaches to best position, name, differentiate, activate and express IBM offerings. He/she will execute on strategic brand plans that will build and enhance the IBM brand around the world through creative brand planning and execution.
Tightly collaborate with IBM brand, product, digital and portfolio marketing leaders, and internal and external design resources to lead planning and strategic thinking across all touch points.
Think analytically, critically and logically to help teams develop simple, integrated and elegant approaches to complex brand issues.
Help teams advance and manage their brand plans within and across portfolios, with an eye on competitive positioning, target audiences, brand attributes, portfolio architecture and their collective implications on branding and naming IBM’s offerings.
Establish, implement and continuously refine our team’s standards and methods for brand strategy, brand development, naming, navigation and other forms of expression, codifying knowledge and processes.
Help craft a truly end-to-end method and set of standards that address elements of brand strategy, all the way to actual brand experiences.
Act as an influencer, counselor and strategic thinker within IBM to maintain brand integrity, excellence and relevance at the market category/functional, product family or offering levels and across multiple channels, including all forms of IBM’s digital and print media and related experiences.
Help team manage day-to-day brand strategy inquiries and requests spanning such as naming, logo requests, visual identity guidance, ingredient branding, acquisition branding and divestiture branding.
Serve as a brand consultant with IBM teams to ensure IBM’s principles of brand strategy and architecture inspire and inform strategic, operational decisions and actions about our brand across functions, geographies and business units.
Develop global strategies, programs and assets for key senior executives and IBM brand advocates that can support local geography programs and activities.
Stay abreast of branding, marketing, communications, and product trends and issues, best practices and case studies to enhance our knowledge base of the BSXD discipline.
Build one’s own eminence in Brand Strategy.
This individual must excel at:
Problem solving, ownership of work, storytelling and driving successful brand strategy execution.
Building brand strategy and sound knowledge of the different channels to engage the audience.
Collaboration with an emphasis on reaching consensus with multi-functional teams.
Recruiting, leading, managing, grooming and mentoring strategy talent.
Communication in person, over the phone, and via email.
Stakeholder and project management.
Required Technical and Professional Expertise
8+ years strategy leadership experience
Preferred Technical and Professional Expertise
Applications: MS Office, Keynote, Slack
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.