Full Job Description
POSITION PURPOSE
This Loyalty Marketing Manager position will be responsible for managing and owning key aspects of the marketing plan for The Home Depot’s loyalty marketing program. The position serves as primary liaison between Loyalty Marketing and Merchandising leaders and Marketing cross-functional departments for planning and implementing loyalty marketing campaigns for promoting applicable products and loyalty benefits to our loyalty members in a manner that supports long-term customer value. The Manager will work closely with the team and channel partners to execute marketing strategies for acquiring, engaging, and retaining members, and delivering business value to The Home Depot.
This position will also work with manager on developing and implementing annual, quarterly, and monthly marketing plans, and be responsible for measuring results across all loyalty marketing campaigns to identify insights and recommendations for improving marketing plan/approach.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
25% Develop annual, quarterly and monthly strategic and tactical marketing plans for the loyalty program based on competitive analysis, consumer input, financial data, and creative tactics. Design marketing reporting and monitor customer perception, response rates, and financial performance. Report-out on performance at regular intervals, design dashboards if necessary, and use data to provide optimization recommendations
20%- Promoting the program and its benefits across stores, owned channels, and paid channels.
20%- Collaborate with key business partners across the organization to integrate the loyalty message with brand, channel, and capability communications.
30% Manage execution of tactical elements of marketing programs, including setting up promotions, working collaboratively with advertising creative team, ensuring communication to channel partner, vendors, etc.
NATURE AND SCOPE
No direct responsibility for supervising others.
ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less then 10% of the time
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 4 years
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Preferred Qualifications:
Brand Marketing Experience
Retail or Loyalty marketing experience preferred
Knowledge, Skills, Abilities and Competencies:
Strong leadership abilities and experience in managing cross-functional work relationships. Strong multitasking and prioritizing skills
Highly organized - with ability to combine strategic direction with hands-on tactical execution
Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis
Financial acumen
Demonstrated ability to combine strategic planning with practical solutions
Demonstrated ability to conceptualize and build integrated marketing plans
