- Program Management
Note: By applying to this position your application is automatically submitted to the following locations: Mountain View, CA, USA; New York, NY, USA
Bachelor's degree or equivalent practical experience.
8 years of biddable and direct response media experience managing campaigns. Client-side and agency experience managing campaigns.
Program management experience.
Experience in forecasting and managing to forecast.
Experience working on large brands.
Proven track record of using biddable media to acquire, engage and nurture users throughout the funnel.
Proven business acumen and a track record of creating senior management-level presentations.
Demonstrable technical skills and a point-of-view on how to best leverage the following against your campaign goals: biddable platforms to acquire your target audience at scale with efficiency, mobile tracking and attribution methodologies, Google Ads, Google Marketing Platforms, Google Analytics and other third party digital and mobile ad serving and tracking platforms, general web analytic methodologies to measure post-click user actions.
Excellent analytical and troubleshooting skills and an ability to use data to drive actionable insights.
Genuine passion for the media industry.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
You are a strategic and deeply analytical marketer and will join the Global Media Lab Team to support one of Google’s priority business units. You will be responsible for shaping and driving biddable programs to drive direct response and brand consideration for Google.
You will bring a strategic vision while executing the tactical challenges to get things done. You aren't afraid to get your hands dirty to get the job done. You will work closely with Product Marketing Managers (PMMs) to create advanced media plans to drive great content discoverability and conversion, ultimately resulting in a delightful user experience. Additionally, you will work closely with Google’s Central Media team to help drive innovation in every media program we execute.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Understand overarching business objectives and strategy and ensure these are translated into the Direct Response (DR) media campaigns. Provide day-to-day primary point of contact between PMMs and our media agency of record.
Drive data-driven analysis and insights to improve campaign effectiveness and value to the business (including advanced analytics to measure online-to-offline contribution, mobile-to-offline contribution, cross-channel impact, end to end development, etc.). Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
Collaborate with PMMs to manage tasks, deliverables and approvals needed to launch media campaigns, and partner with the cross-channel leads for integrated campaign program development.
Lead annual and quarterly forecasting, and provide updates on incremental opportunity and advocate media wins across Google Marketing.
Drive media learning agenda prioritizing tests and trails that will ultimately impact positive business growth for the business. Assist in identifying program objectives and advise on suitable measurement strategies.
New York, NY, USA
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