Marketing Digital Analyst - Full Time - Corporate - Day - req2927

Orlando Health - Orlando, FL4.1

Orlando Health is a $3.8 billion not-for-profit healthcare organization and a community-based network of hospitals, physician practices and outpatient care centers across Central Florida. The organization is home to the area’s only Level One Trauma Centers for adults and pediatrics, and is a statutory teaching hospital system that offers both specialty and community hospitals. More than 3,000 physicians have privileges across the system, which is also one of the area’s largest employers with more than 23,000 employees who serve nearly 155,000 inpatients, more than 3 million outpatients, and more than 10,000 international patients each year. Additionally, Orlando Health provides more than $345 million in support of community health needs.

The Orlando Health Marketing Team is seeking a Marketing Digital Analyst to lead digital analytics and competitive benchmarking efforts, and report on and make recommendations for the optimization of marketing campaigns and products.


Bachelor degree is required

Quantitative and statistical skills


Five (5) years of experience in digital research/web analytics



Essential Functions

Manages and performs requirements analyses, business impact analyses, integration testing and/or system testing, and other quantitative and qualitative research deemed necessary to support digital initiatives and projects.

Produces weekly/monthly and ad-hoc analyses and leads the development of reporting dashboards and custom reports for the marketing department and executive staff.

Proactively performs ongoing competitive analyses to identify opportunities for improvement of all processes and tools used in the execution of marketing activities.

Assists with project management by reporting on schedules, project scopes, progress, assets, and performance of digital marketing efforts.

Designs, implements, and modifies standard and/or customized Customer Relationship Management (CRM) databases and configuration changes.

Collaborates with and educates marketing department staff to leverage new and existing features within web analytics, CRM, Physician Relationship Management (PRM), and other marketing tools.

Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.

Maintains compliance with all Orlando Health policies and procedures.