About us
Wed Society is a fast growing franchise headquartered in Edmond, OK with 11 locations in 7 states. We are expanding the team as we rapidly open more markets across North America.
Overview
Wed Society®, America’s leading wedding industry franchise, seeks a talented digital advertising and social marketing professional to work full-time at our Edmond, Oklahoma, headquarters office. In this role you will oversee the launch of new markets supporting their digital and social marketing (including content creation and paid advertising campaign management), as well oversee the digital marketing strategy of our franchise development team. A keen sense of style helps as we showcase inspirational weddings including fashion, style trends, and best practices for planning weddings across our digital and social platforms.
We are seeking a well rounded and experienced professional skilled in digital and social advertising campaign management with solid experience on Meta, TikTok, and Google Ads platform. GA4 certification would be a nice bonus. Your primary goal is to maximize audience engagement and conversions, especially among engaged couples planning their wedding in each local community we serve, as well as content creation to maximize SEO and social media engagements, for each market across the country. Enjoy the variety of managing localized advertising campaigns on social media and digital platforms on behalf of franchise markets nationwide, content creation including copywriting and social media posts, occasionally leading training classes for staff, and collaborating on larger marketing programs companywide.
Primary Roles
- Social and Digital Advertising Management: Day to day management of advertising campaigns on behalf of franchise markets of Wed Society on popular social media platforms (primarily Meta, TikTok, and Pinterest) as well as digital advertising campaigns (primarily Google). Ensuring efficient and effective use of franchisee’s advertising funds to maximize follower growth and user engagement. Additional responsibilities include tracking and reporting on overall engagement, conversion rates, and budget allocation.
- Content Creation: Supporting new franchise markets with drafting of digital articles, customer profile creation, and social media posts leveraging Wed Society’s proprietary techniques.
- Training and Coaching: Providing training and subject matter expertise on digital and social best practices to franchise owners and their staff through one-on-one coaching and periodic classroom style training.
- Marketing Programs: Collaborate with the wider operations team on developing and deploying various marketing campaigns including sweepstakes, live networking events, and fun and festive seasonal marketing.
- Administrative Technology Support: Oversee franchisee and employee onboarding and offboarding for shared software systems including AirCall, Hubspot, Slack and Asana. As well as coordinating other marketing and administrative elements for new franchise locations.
Qualifications
- 3 to 5 years experience in a digital advertising coordination or management role with strong insight into Google platform and Meta platform in particular.
- Strong knowledge of website metrics and best practices along with social media as a marketing tool.
- Enjoy data analysis and possess the ability to make data driven decisions to improve outcomes.
- Strong organizational, time management, and multi-tasking skills.
- Excellent communication and interpersonal abilities and the ability to work with other headquarters employees as well as a diverse franchise network.
- Ability to work independently and collaboratively in a fast-paced, franchisee focused environment.
- Must be located in the Oklahoma City metro area with the ability to work full-time in the Edmond office.
- Must be able to lift up to 30 pounds and have reliable transportation.
- Bachelor’s degree in relevant subject and GA4 Certification beneficial, but experience and attitude matter the most.
Benefits
- Salary commensurate with experience
- Competitive health benefits including medical, dental and vision coverage.
- Professional development opportunities and continuous learning support.
- Generous paid time off (PTO) policy.
- Casual dress code and positive culture.
Join our award winning team and become an integral part of a vibrant and creative community, driving engagement and success in Wed Society® franchise markets across the country. If you have positive energy, think smart, and want to contribute your skills to this fun and fast growing company, please apply.
About Wed Society®:
Founded in 2007, Wed Society® is the premier wedding media franchise dedicated to promoting local wedding vendors. Showcasing inspirational local weddings, connecting engaged couples with vendors, and hosting exclusive member events, Wed Society® is the heartbeat of the wedding community.
Job Type: Full-time
Pay: $62,000.00 - $80,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Digital marketing: 1 year (Required)
- Social media management: 1 year (Required)
Work Location: In person
