General Manager, Palo Alto

b8ta - Palo Alto, CA


b8ta is a software-powered retailer designed to make physical retail accessible for all. We help people discover, try, and learn about new tech products in real life while empowering makers with a simple retail-as-a-service model that puts them in control. Simply put, we’re a brand-new store for brand-new technology, and we focus as much on the maker’s experience as we do the customer's.


We’re seeking an experienced general manager to take ownership of our Palo Alto location. You are passionate about technology and emerging consumer hardware trends and would consider yourself an “early adopter.” You have an entrepreneurial spirit and have created world-class retail experiences.

We’re focused on user experience—both for our visitors and our product makers. Thus we are looking for a general manager who has an unrelenting desire to make sure every visitor has a seamless and satisfying experience with products, our displays, and staff.


Deliver a world-class customer experience designed to build customer loyalty
Motivate and coach team members and managers to achieve store goals
Maintain positive relationships with third-party vendors and maker partners
Maintain excellence in day-to-day operations
Establish and maintain strong relationships with leaders and corporate partners
Ensure the highest level of customer service
Manage store P&L within budget and maximize profitability
Ensure store policies and procedures are in place and being followed
Coordinate with marketing and partnerships teams to establish performance trends
Assist partnerships team with product performance and customer feedback analysis
Network within the community to create brand awareness and interest
Plan monthly social and partner events with support of corporate marketing team
Other duties as assigned

3+ years experience leading teams in a retail environment
Previous experience in product merchandising and events marketing is preferred
Previous experience in a retail technology, hardware, or IoT environment a plus

Ability to effectively communicate with customers and team members
Ability to maneuver around the sales floor and stockroom
Ability to stand for long periods of time
Ability to work a flexible schedule to meet the needs of the business