Transit Marketing & Communications Assistant

City Of Gainesville, FL - Gainesville, FL4.4

Full-time | Contract
Job Ad

Inviting applications for the role of:
Transit Marketing & Communications Assistant

The City of Gainesville is seeking a dynamic and experienced individual who is innovative and forward thinking that will embrace the organization's citizen-centered vision. The community, its elected leaders, and executive leadership team have embraced this vision.

As a Transit Planning Assistant, you will perform paraprofessional work promoting Regional Transit System (RTS) products and services and assistant level administrative support.

Tasks to be performed may include but not be limited to:
Assists in the monitoring, maintenance, and measurement of progress toward marketing and communications objectives. Assists in supporting City government and/or transit initiatives and events, as needed. Assists with graphic design products, equipment and services. Assists in the development of marketing and communication materials across multiple platforms to include, but not limited to, interactive, mass, social, target, and broadcast media, special events, and trade shows. Assists with the production of informational pieces that support marketing and communication efforts. These may include, but are not limited to, newsletters, web site postings, email, and other collateral material. Assists in obtaining and/or designing and implementing market and customer research. Assists in the organizing, tracking, and detailing of expenses associated with marketing and communications planning and budgeting. Participates in professional/industry organizations. Assists in maintaining web site accuracy and information. Helps maintain accurate citizen communication and/or customer marketing database. Gathers information, reviews, and compiles complex files on sensitive/confidential issues. Assists in overseeing contract billing and project budgets. Assists in preparing project budgets and reports.

Minimum Qualifications
Bachelor degree from an accredited college or university with major course work in marketing, public relations, advertising, graphic design, journalism, communications, English or related field and
One (1) year experience in graphic design, marketing, public relations, advertising, journalism or communications; or any equivalent combination of education, training and experience which provides the required knowledge, skills, and ability.
Valid driver license required upon appointment

Note:
May create eligibility list
May fill multiple positions
May under fill position

Embracing change is the Gainesville way of life!

Come join our team as we shift the culture from "No to Yes", "from reactive to proactive," "from policy-oriented to services-oriented", and "from silos to teams".
Job Description
SUMMARY
Entry-level paraprofessional work promoting Regional Transit System (RTS) products and services and assistant level administrative support.
Positions allocated to this classification report to a designated supervisor, work under general supervision. Work in this class is distinguished from other classes by its emphasis on marketing and communications.
EXAMPLES OF WORK*
  • This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Assists in the monitoring, maintenance, and measurement of progress toward marketing and communications objectives.
Assists in supporting City government and/or transit initiatives and events, as needed.
Assists with graphic design products, equipment and services.
Assists in the development of marketing and communication materials across multiple platforms to include, but not limited to, interactive, mass, social, target, and broadcast media, special events, and trade shows.
Assists with the production of informational pieces that support marketing and communication efforts. These may include, but are not limited to, newsletters, web site postings, email, and other collateral material.
Assists in obtaining and/or designing and implementing market and customer research.
Assists in the organizing, tracking, and detailing of expenses associated with marketing and communications planning and budgeting.
Participates in professional/industry organizations.
Assists in maintaining web site accuracy and information.
Helps maintain accurate citizen communication and/or customer marketing database.
Gathers information, reviews, and compiles complex files on sensitive/confidential issues.
Assists in overseeing contract billing and project budgets.
Assists in preparing project budgets and reports.
Attends work on a continuous and regular basis.
NON-ESSENTIAL JOB FUNCTIONS
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited college or university with major course work in marketing, public relations, advertising, graphic design, journalism, communications, English or related field and one (1) year experience in graphic design, marketing, public relations, advertising, journalism or communications; or any equivalent combination of education, training and experience which provides the required knowledge, skills, and ability.
CERTIFICATIONS OR LICENSES
Licenses
Valid driver license required upon appointment.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Limited knowledge of principles, practices, and procedures of graphic design, marketing and communication.
Working knowledge of graphic design programs such as Adobe InDesign, Illustrator, and Photoshop.
Working knowledge of Microsoft Access and database entry.
Limited knowledge of websites and their functionality.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of interns and volunteers.
Ability to keep records and prepare reports.
Ability to organize, track, and detail expenses associated with marketing and communication planning and budgeting.
Limited ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, target, and broadcast media, special events, and trade shows.
Limited ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, the general public, the news media, and elected officials under routine and non-emergency conditions.
Limited ability to conduct and analyze research and develop strategies to act upon research findings.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
Requires physical ability sufficient to safely perform all essential functions including the ability to lift up to 35 pounds, move and arrange equipment, materials, and props.
WORK ENVIRONMENT
While performing the duties of this job, work may require performance of tasks outdoors under varying climatic conditions.
May be required to work and attend meetings outside regular business hours, including evenings, weekends and holidays.
May require travel.