The Analyst will be a contact for the Global, Data, Insights, & Analytics organization for Ford’s Brand and Fixed (advertising) Marketing Teams.
This Dearborn, MI located position will be responsible for providing measurement and insight regarding the optimization of marketing activities, prioritizing projects and working within a team that will design, execute, and deliver analysis used to understand and optimize Ford’s marketing resources.
The Analyst is chartered to provide insight beyond fact-based reporting and will interpret results in the context of the market place/ environment. The ability to turn data into compelling narratives that resonate with the customer is a key aspect of this role. The analyst will also present findings to the customer directly. Outstanding communication skills are required.
Responsibilities:Manage the Mixed Media Modeling services supporting:
Advertising (understand Ford’s MROI - Marketing Return on Investment Solution).
Provide the Marketing customer with timely and insightful analysis of media spending alternatives given budget and communication objectives
Conduct testing and What If analysis to support business decisions
Establish and optimize access to data and applications required to deliver marketing optimization services
Manages relationships with external suppliers of data and specialized analysis/research organizations
Establish / Own / Manage data assets required to delivery marketing optimization analytics
Approves changes to the data assets required to delivery marketing optimization analytic
Create, implement and improve operational work processes related to the delivery of marketing optimization analytics
Prioritize requests and manage the fulfillment of requests while optimizing utilization of resources
Request logging, prioritization, approvals, tracking
Measurement processes, techniques, standards
Service level agreements with data / analytics service providers
Compliance with legal / Company policy
Approve approach, design, results, insights and delivery of marketing optimization
Establish and maintain relationships with industry groups, peers in other organizations and other analytic organizations within Ford Motor Company to benchmark and improve marketing optimization services.
BA/BS degree in Economics, Statistics, Operations Research, Marketing, or Business Systems
3+ years of experience in quantitative and qualitative analysis in marketing research or marketing modeling
Strongly prefer candidate to have applied quantitative analysis experience with multiyear experience using data models with an emphasis on marketing
Ability to formulate business problems into an appropriate research framework, interpret the analytic results, and translate the complex quantitative methods and results into easily understood products for all levels of business customers
Ability to lead, plan, develop, and implement projects / programs that generate profit and the courage to reject those that do not
Strong ability to effectively communicate information and ideas in written and verbal formats
Demonstrate ability to work within a team setting and manage work flow(s)
Graduate/Post Graduate academic experience related to marketing research
Ability to measure business performance through financial analysis
Demonstrated track record of project development, management, and implementation
Strong problem-formulation and problem-solving skills
Data driven; strategic thinker; results and customer-oriented
Inquisitive, proactive, and interested in learning
Ability to effectively direct IT / Vendor resources related to analytic services
Preferred: MA / MS in Statistics, Operations Research, Economics, Marketing, Business Systems or MBA with specialization in marketing or research; or work equivalent
SQL programming experience
Programming skills in SAS, R, and/or MTAB
Experience with data visualization techniques and software, such as Qlikview and Tableau
Ability to drive results and handle multiple projects within a given timeframe
Advertising agency experience (media planning)
Well-organized, independent, and ready to work with minimal supervision
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team; discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.