Director, Digital Strategy

Ketchum - New York, NY (30+ days ago)3.9


We're looking for an Director, Digital Strategy. The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually unique. That’s because Ketchum is different. Here, everyone is creative. Everyone is on the lookout for bold and innovative solutions. And everyone is encouraged to be a risk taker. We don’t believe in settling for the tried and true. At Ketchum, we always reach for the untried and true. If all that sounds appealing to you, you probably belong at Ketchum.

About the Job
Client Consultation

Serve as a key contact for clients, providing strategic guidance, demonstrating in-depth knowledge of their business, and developing innovative strategies for implementing successful client programs
Build and leverage deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media
Understand and leverage research methods to inform strategies; coordinate resources to implement research and measurement projects
Participate in developing and delivering compelling program presentations or new business presentations to clients

Project and Financial Management

Manage the digital team budgets and teams for sizable accounts, with responsibility for profitability, incremental growth, quality of account service and employee development
Under the strategic direction of senior management, act as the primary lead for all phases of digital account programs, including strategy development, implementation, community management, and analytics and measurement
Create and implement best practices guidelines for delivering integrated solutions to our clients
Understand and implement client/agency financial policies and procedures and manage account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability
Develop and monitor program plans and budgets for profitability; vigorously pursue competitive estimates for services from vendors and regularly report status to client and agency management

Relationship Building

Act as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs
Support account teams in working effectively and in the best interest of clients; motivate team members by promptly reviewing work and providing constructive feedback, and encourage team to take advantage of training and development opportunities
Demonstrate knowledge that relationships are critical to success and consistently strive to add value, improve strategies, and deliver guidance to all levels and teams, internally and externally
Build sustainable teams greater than the sum of their parts through your ability to mobilize, supervise, and motivate diverse teams
Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master’s degree in a communications field desirable
10+ years’ experience in a digital capacity, PR and/or agency experience preferred; minimum 3 years supervisory experience
Successful track record of helping to build and present strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
Solid grasp of social, digital, word-of-mouth marketing, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently


About Ketchum
As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients. We start conversations, build communities and engage stakeholders—and have a lot of fun doing it. We inspire and empower our people to think about products, companies, issues and challenges in a different way. And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We believe great ideas shatter expectations, change thinking and build brands. We call this break through, and it’s our mission to deliver it. How? Very simply—our people. By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.

What we offer
Robust benefits program
Generous time off policies
Retirement program with company match
Workplace flexibility
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Tuition reimbursement
Paid maternity/paternity leave
Transit benefits
Interested? We’ve got an opportunity for you.