Are you a digital marketing pro with a passion for social media? Join our dynamic team as a Social Media Specialist!
We are looking for a highly skilled and experienced Social Media/Digital Marketing Specialist to lead our digital marketing efforts. In this remote role, you'll have the opportunity to shape our social media presence and drive impactful marketing strategies across multiple channels.
About the Role:
As a Social Media Specialist, you'll be responsible for developing and executing comprehensive digital marketing strategies, managing campaigns, and engaging with our online community. Your role will be both strategic and hands-on, requiring you to balance high-level planning with detailed execution. You’ll work closely with our senior content manager to create and curate engaging content, while also staying on top of industry trends and emerging technologies.
Essential Duties:
- Develop and execute digital marketing strategies across SEO, PPC, paid social, and content marketing for each vertical.
- Manage digital campaigns, including planning, budget management, execution, and reporting.
- Interface with company stakeholders, providing updates, gathering feedback, and ensuring satisfaction.
- Adapt to new challenges and learn outside of your expertise to contribute to team and client success.
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive a strong following with quality community engagement.
- Work closely with senior content manager to produce, manage and curate engaging content across the website and social media channels, ensuring consistency in messaging and brand voice.
- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
- Collaborate with cross-functional teams to align digital initiatives with overall business goals.
- Stay abreast of industry trends, digital marketing best practices, and emerging technologies to implement innovative and effective strategies.
- Manage multiple vertical’s social media accounts, producing and publishing, content, grow and fostering community engagement, and responding to inquiries and feedback.
- Implement SEO strategies to optimize website content for search engines and improve organic visibility.
- Collaborate with external partners and content contributors to enhance the impact of digital marketing initiatives.
Education, Skills, and Experience:
- 5+ years in digital marketing, with a proven track record in SEO, PPC, paid social media, and content marketing and a focus on brand management and content creation for both websites and social media.
- A bachelor’s degree in marketing or business or a related field is preferred.
- Demonstrated ability to manage multiple projects simultaneously with measurable success.
- Video and graphics production and huge plus.
- Strong understanding of digital marketing tools, analytics, and platforms.
- Exceptional written and verbal communication skills.
- Creative thinker with a keen eye for design and storytelling.
- Proficient in SEO, SEM, and other digital marketing techniques.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Familiarity with industry trends and best practices.
- Experience with project management tools and collaboration platforms.
Job Type: Full-time
Pay: $68,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Experience:
- Marketing: 5 years (Required)
Work Location: Remote
