- Bachelor's Degree
- Master's Degree
- Public Speaking
- Project Management
- Analysis Skills
- Microsoft Office
Summary of Job Scope and Expectations:
The Executive Director, Restaurant & Digital Experience is responsible for building the look, feel, and attitude that sets Panda Express apart as the world s leading fast casual Asian brand within the restaurant and digital environment. This position is responsible for articulating the brand through in-store and digital experiences serving to inspire our guest. The Executive Director, Restaurant & Digital Experience will develop and scale omni-channel technologies across restaurant, mobile, and web platforms, allowing guests to shop and pay the way they choose, and ensure that the company adopts technology that supports its strategic initiatives. This position leads a team of Marketing managers and professionals, coaching, and developing associates to support the company s future growth strategies.
The essential functions in this job description are not all-inclusive of this job s duties and responsibilities. Reliable and dependable attendance is required.
Responsible for building the look, feel, and attitude that sets Panda Express apart as the world s leading fast casual Asian brand within the four walls of the stores and through digital technology. Works closely with the CMO, Operations leaders, Marketing, Restaurant Development and other departments in leading cross-functional projects to build concept related to store-based and digital service and ambiance. Provides leadership across all cross-functional marketing teams to ensure an integrated and consistent implementation plan.
Leads the development roadmap and execution of a short-, mid-, and long-term marketing strategy and plan related to restaurant and digital experience that brings the company into the digital age and integrates digital into all aspects of the business (e. g., channels, processes, and operating models). Develops and executes brand platforms translated through digital experience, merchandising, packaging, and all guest interface touch points.
Oversees market research as the basis for developing concept ideas and operational technology for stores, drawn from a variety of sources inside and outside the company. Advises senior leaders on guest experience and consumer behavior and preferences based on detailed analysis of market trends. Determines the impact of new concepts and digital technology on store revenues, profitability, and guest feedback.
Partners with Operations on digital process and technology innovation to maximize in-store productivity through new products, including POS system, digital menus, drive thru boards, and delivery platforms. Assists Operations in deployment of store technology solutions that improve the customer experience and the store to consumer delivery capability.
Leads, designs, and develops testing processes and training programs to operationalize and test ins-store and technology innovations, enduring that innovations are user friendly and agile and effectively implemented at the store level. Identifies and measures new efficiencies and ROI from concept and digital initiatives, which are expected to drive both cost savings and revenue generation.
Directs and develops a team of marketing managers and professionals. Selects, coaches, and provides performance feedback to associates to elevate their performance. Works with the CMO to select, evaluate, and retain staff.
Knowledge, Skills, and Abilities
Ability to develop, model and teach Panda s Mission, Values, and Culture
Comprehensive knowledge of marketing and digital technology, including marketing concepts, principles, and best practices in the retail industry
Possesses both strategic thinking capability and hands on strategic planning implementation and experience with futuristic vision
Strong analytical skills to identify and apply appropriate metrics to concept and digital initiatives
Strong leadership, people, and team building skills and ability to lead cross-functional project teams
Strong project management and change management skills
Strong relationship-building skills applied internally and externally
Strong computer/technology skills and highly proficiency in Microsoft Office Suite and marketing-related software and digital technology
Strong communication (oral and written), customer service, presentation, facilitation, and training, and assessment skills
High level of public speaking skills and ability to represent the company to the media and public
Ability to develop/coach associates and assess management and professional talent
Ability to effectively communicate the values of the organization and to exemplify the highest level of interpersonal skills
Ability to represent the company to the public and effectively articulate the impact of concept and digital programs on meeting business and financial goals
Ability to collaborate effectively with senior leadership across the company and within Marketing
Ability to work effectively with third-party vendors and agencies
Ability to lead cross-functional teams and work effectively with other departments and Operations, providing inspired leadership on marketing initiatives
Ability to create and implement marketing strategy and plans
Ability to foster and encourage diverse viewpoints and build consensus
Ability to solve complex problems and conduct complex negotiations
Ability to embrace change and continuous learning
Bachelor s degree in business, marketing and/or information technology required; MBA preferred
Minimum twelve years of experience in marketing and digital business/technology, preferably in a nationally branded retail/hospitality environment, with increasing managerial responsibility
Successful completion of annual store training